Do you want to bring products to market that customers love in a way that is more expedient and more efficient?

This is the role of the Product Manager. This course introduces you to various tools and techniques to ideate and run experiments. Learners will learn how to oversee the product lifecycle and create and advance the product strategy – carefully balancing concerns between market conditions, business strategy, and tactical delivery. In doing so they’ll learn how to embrace the needs of all three to add value to their organisation, their stakeholders, and most importantly, their customer.

This three-day course provides experienced and aspiring product managers, product owners and product analysts with the opportunity to explore new theories, tools and techniques.

In this engaging ICAgile Product Management Course (ICP-PDM) led by expert agile trainers, you will learn how to discover, position, and deliver winning products in a competitive market scenario.

Upon completion of this course, you’ll earn the ICAgile Certified Professional in Agile Product Management (ICP-PDM) certificate.


Certification is gained through attendance and full participation throughout the event.

The trainer will ask for an email address to be passed to ICAgile so that an electronic questionnaire about the event can be provided. Filling in this questionnaire is a prerequisite to receiving your accreditation.

Target Audience

This course is valuable to existing and aspiring product managers.

Other Relevant roles include: Product Managers, Business Analysts, Product Owners, Project Managers, Business Subject Matter Experts, Business Sponsors, or anyone aspiring to these roles.

Also, anyone with a curiosity about Agile product approaches to value-driven delivery in both tech and non-tech environments will benefit from this certification.

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  • Learners are required to have a grasp of fundamental Agile concepts

  • Existing knowledge or experience of working in or leading agile teams would be beneficial but not essential.

  • For virtual delivery, learners will require the use of WebEx and the ability to access boards on Miro.com

  • This course offers a suitable progression route from ICAgile Fundamentals and ICAgile Product Owner .

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Delegates will learn how to

This course will help you to become a better product manager, equipping you with the right tools and skills that help you and others to succeed.

By the end of this course, you will be able to:

  • Analyse a product across the adoption curve and the product lifecycle

  • Describe how a product can be positioned to meet market, customer, and organizational needs

  • Prepare a product strategy and describe how to validate the strategy

  • Explain the value of an Outcome-oriented roadmap

  • Build a low-fidelity prototype and get feedback on it

  • Evaluate how team composition changes as the product changes, scales, and moves through the product lifecycle

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This course is delivered over 3 consecutive days, high level session details can be viewed below.

During each session you will explore agile theory and concepts while putting tools and techniques into action.

The live event learning experience is underpinned by simulated activities, enabling you to practice the skills needed to become an effective (or more effective) product manager.

You will learn in a collaborative environment with one of QAs Agile expert trainers.

Over the 3 days you will cover in detail the below:

  • Characteristics of a Product

  • What is Product Management?

  • What is a Product?

  • Projects are not Products

  • Product Lifecycle

  • Product Management Concerns

  • Understanding the Market

  • Business Drivers

  • Using Research to Identify Product Ideas and Solutions

  • The Ugly Reality

  • The Organisational Ecosystem

  • Crafting a Compelling Vision

  • Metrics that Matter for Products

  • Know Your Product

  • Understanding Customers

  • Outcome-Orientated Roadmaps

  • Defining a Relevant Product

  • Design Approach

  • Designing Hypothesis Tests and Experiments

  • Iterating on Feedback from the Market

  • Building a Prototype

  • Design an Experiment

  • Product and Cross Functional Teams

  • Teams Across the Product Lifecycle

  • Slicing the Product

  • Wrap-up and Reflection

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Why choose QA

Dates & Locations

Need to know

Frequently asked questions

How can I create an account on myQA.com?

There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.

If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".

If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.

Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

How do QA’s virtual classroom courses work?

Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting (more details in the link below) to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.

How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

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