Data, Analytics & AI

Costa Coffee case study

Explore how Costa Coffee built a data dream team thanks to QA Apprenticeships.

What has an apprenticeship state of mind brought to Costa Coffee? Hint: it’s not all about baristas!

In this session, our panelists delved into the transformative impact apprentices have had at Costa Coffee, hearing first-hand from leaders in the business and from apprentices themselves.

Gain valuable insights into how an apprenticeship state of mind can help you bridge skills-gaps, develop new talent and impact your business growth strategies.

This panel discussion would be beneficial to business leaders, executives, managers with roles in Data, IT, AI and Analytics, with an interest in workforce development strategies. We also welcome HR, LandD professionals and talent specialists looking to explore apprenticeship programmes that can bring value to the business.


  • An introduction to QA Apprenticeships and Costa Coffee from QA’s Jo Bishenden, and setting the scene for an ‘Apprenticeship State of Mind’

  • Costa Coffee’s Data Prowess
    QA’s David Pool and Ed Child, Costa Coffee’s data connoisseur will give an insight into how Costa Coffee have enhanced their customer loyalty programme.

  • Embracing Apprenticeships
    Jo Bishenden and Ruth South will shed light on how Costa Coffee have adopted data apprentices, embracing data-driven capabilities in-house, and the impact they’ve seen so far

  • Let’s hear from our apprentices!
    We’ll hear some real-life stories from Costa Coffee’s data apprentices themselves

Meet the panel

  • Ruth South - Global Talent Development and Apprenticeships Lead (Costa Coffee): Ruth joined Costa Coffee in September 2021 and leads the Global Talent Development and Apprenticeships area. She drives Costa’s talent strategy for graduates, apprentices and early careers, creating opportunities to enable the business to grow future leaders and key capability, and has expanded the apprenticeship programmes available to Costa team members to 30 varying specialisms. 

  • Ed Child - Global Head Consumer Data and Digital Analytics (Costa Coffee): Ed Child is the Global Head of Consumer Data and Digital Analytics at Costa Coffee and spent over 20 years building and leading teams in the Data and Analytics space. Experience spans Ecommerce, Grocery, Finance and Retail covering a range of different data disciplines including Consumer Analytics, Loyalty, CRM, Media Effectiveness, BI, Data Science, and Digital Analytics.

  • David Pool - Portfolio Director Data Science and AI (QA): David is a computer scientist with specialisation in Artificial Intelligence, Machine Learning, data analytics, and business intelligence. He is a technology CEO and tech start-up founder, with a successful record of supporting business growth, corporate governance and creating thriving and successful cultures.

  • Jo Bishenden - Managing Director (QA): Jo is a Managing Director at QA, responsible for the Groups government-funded apprenticeships business unit which delivers a variety of tech disciplines, across numerous levels, up to degree apprenticeships, to more than 5000 learners a year.

Let's talk

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