Overview

“Your brand is what people say about you when you are not in the room”
Jeff Bezos, Founder of Amazon 


Personal branding is about taking a strategic marketing approach to the impression you create and the impact you make. Too many people leave it to chance; when they interact with others they have no real idea how they want to be perceived. As a result they end up sending out mixed or confused messages. This session explores the concept of having a personal brand that will prepare you for working in a global market via social media and mobile communications. It will help to lay the foundation for forging strong personal relationships within your working life.

Target audience

This ½ day session is suitable for anyone who wants to improve the way they are perceived in a world of contemporary communications.

Learning outcomes

You will learn how to:

  • Identify the elements of different brands
  • Explain the importance of creating a distinctive personal brand
  • List the 5Ps of building a brand
  • Give your brand a voice that communicates who you are through every touch point
  • Create the first elements of your own personal brand

What will the course cover?

  • What is a personal brand, why have one?
  • What works and what doesn’t
  • Identify your strengths
  • Identify your media persona
  • Using the right language and approach
  • Build your own brand plan

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