About this course

Course code TPZL1_9U11
Duration 1 Day

This course provides an introduction the IBM Marketing Operations from the point of view of a Marketing Contributor.

Prerequisites

There are no prerequisites for this course.

Participants
You should attend this intermediate course if you are new to IBM Marketing Operations and use it in a contributor role and/or need an introduction to its capabilities prior to its implementation at your site.

Delegates will learn how to

  • Have working familiarity with the components of the IBM Marketing Suite and also understand the role and function of IBM Marketing Operations within it.
  • Focus on the typical tasks that a Marketing Contributor completes with IBM Marketing Operations.
  • Use IBM Marketing Operations to find tasks assigned to you, and respond to them in any of several ways.
  • Locate information in IBM Marketing Operations about any of the central business processes managed there.
  • Request new marketing projects.
  • Work with digital assets and
  • understand their role in project information stored in IBM Marketing Operations.
  • Communicate information about your project work by using alerts.
  • Create and respond to approvals.

Outline

IBM Marketing Operations Basics

  • The IBM EMM Marketing Operations Suite
  • Marketing Operations and Marketing Platform Overview
  • Marketing Operations Capabilities
  • Marketing Contributors' Tasks with Marketing Operations

Tasks
  • Manage Tasks From the Dashboard
  • The My Tasks View
  • Updating Tasks from the My Tasks Page
  • Team Tasks
  • Find and Update Tasks on the Project Workflow

Projects, Programs, and Plans
  • Business Process Information Structure
  • Linking to Project Information
  • Projects
  • Working with Projects
  • Project Requests

Digital Assets and Marketing Objects
  • Digital Assets
  • Marketing Objects

Alerts and Approvals
  • Alerts Overview
  • Working With Alerts
  • Approvals Overview
  • Working with Approvals

1 Day

Duration
Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

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