About this course

Course code TPZL1_0G036
Duration 2 Days

In this one-day course you will focus on the statistical techniques most often used to support market segmentation. The course emphasizes the practical issues of setting up, running and interpreting the results of market segmentation analysis.

Prerequisites

Anyone who has worked with SPSS for Windows and is interested in knowing more about the appropriate procedures for market segmentation.

You should have:

  • On the job experience with SPSS for Windows or completion of the Windows Basic and/or Intermediate courses.
  • Basic statistical knowledge or at least one college level course in statistics is helpful.

Outline

  • Segmentation and Classification Methods
  • Cluster Analysis: Principles
  • Cluster Analysis: Practice
  • Factor Analysis
  • Decision Trees
  • Decision Trees II: Chaid Analysis

2 Days

Duration
Training delivered by an IBM Global Training Provider
Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.