A practical plan of action - that's what you'll be well on your way to developing after we discuss the main strategic choices involved in mobile marketing, including:
Types of mobile device
Marketing impact of some of the main issues surrounding mobile devices, including: device manufacturers, functionality, connection speeds, interaction styles and screen sizes.
How are people using their mobile devices?
Research into consumer behaviours, including app vs. web site usage, usage by demographics, popular tasks & content, session length and reading patterns.
The business case for apps and the technical options available: native, hybrid and web.
Responsive vs. Adaptive websites
What's the difference between these two philosophies and how can you decide which is best for you?
We'll explain the principles behind 'mobile first' and also suggest the most sensible ways in which the approach can be used.
Guidelines for designing multi-channel experiences, as well as tools and techniques to ensure that mobile integrates within the overall customer journey
Practical tips and advice on a wide variety of the most popular mobile marketing tactics, including:
- App store submission & marketing
- SMS (Short Messaging Service
- Apple Watch
- QR (Quick Response) codes
- Social media
- Design guidelines for websites & apps
- NFC (Near Field Communications)
- Payment methods (Apple Pay and Google Wallet)
- AR (Augmented Reality)
- IoT (Internet of Things)
How we might address the challenge of measuring mobile marketing activity and its ROI (Return On Investment), with some associated
Highlighting some of the key mobile trends that marketers should be aware of.