About this course

Course code TP426
Duration 1 Day

Mobile rules the world. People spend longer on the internet using their phone than their PC. Our mobile marketing course will offer advice and guidance on how to make the most of this massive opportunity.


Programme

Full of practical advice and real-world examples, our mobile marketing course will present give you the information and support to develop your own mobile marketing Action Plan.

We start with the higher-level strategic issues that will determine 'what' you want to do on mobile. We then go on to consider some of the main marketing tactics on mobile (which cover 'how' you will achieve your goals).

Prerequisites

Who should attend?

  • This course is ideal for marketing professionals, management and business owners looking for an introduction to how mobile can fit within a broader marketing strategy.

Delegates will learn how to

  • Understand the jargon, opportunities and challenges associated with mobile marketing
  • Integrate mobile into your wider marketing strategy and efforts
  • Commission and/or create mobile campaigns with more knowledge and confidence
  • Develop your organisation's mobile marketing strategy
  • Return to your job with a solid list of 'to dos'
  • Have the confidence to address your organisation's mobile challenges

Outline

Strategy

A practical plan of action - that's what you'll be well on your way to developing after we discuss the main strategic choices involved in mobile marketing, including:


Types of mobile device

Marketing impact of some of the main issues surrounding mobile devices, including: device manufacturers, functionality, connection speeds, interaction styles and screen sizes.


How are people using their mobile devices?

Research into consumer behaviours, including app vs. web site usage, usage by demographics, popular tasks & content, session length and reading patterns.

Apps

The business case for apps and the technical options available: native, hybrid and web.


Responsive vs. Adaptive websites

What's the difference between these two philosophies and how can you decide which is best for you?


Mobile first

We'll explain the principles behind 'mobile first' and also suggest the most sensible ways in which the approach can be used.


Multi-channel issues

Guidelines for designing multi-channel experiences, as well as tools and techniques to ensure that mobile integrates within the overall customer journey


Tactics

Practical tips and advice on a wide variety of the most popular mobile marketing tactics, including:

  • App store submission & marketing
  • SMS (Short Messaging Service
  • Apple Watch
  • QR (Quick Response) codes
  • Social media
  • Advertising
  • Design guidelines for websites & apps
  • NFC (Near Field Communications)
  • Payment methods (Apple Pay and Google Wallet)
  • Search
  • AR (Augmented Reality)
  • IoT (Internet of Things)

Measurement

How we might address the challenge of measuring mobile marketing activity and its ROI (Return On Investment), with some associated

Future trends

Highlighting some of the key mobile trends that marketers should be aware of.

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.