The B2B sector creates a number of unique challenges to marketers in a marketplace that invariably trends towards commoditisation. B2B organisations are increasingly recognising the importance of marketing's role and contribution to achieving their performance targets. This requires marketing skills and knowledge that combine marketing strategy and tactics to successfully develop and deliver differentiated value propositions.
Benefits to you and your company
Employees will gain a practical understanding of what B2B marketing is, identify current best practice and look at the main techniques, tools and concepts that can be used to improve organisation growth, profitability and marketing effectiveness.
Who should attend?
Individuals who have direct responsibility for or involvement in, the marketing of products and services to businesses. It will appeal to experienced B2B marketers and those newly appointed to the marketing function. It will help those within other functions to contribute to marketing strategy. Directors and managers of smaller firms will gain an insight into the value of B2B marketing principles for their situation.