Organisations are increasingly recognising the importance of marketing's role and contribution in achieving sustainable growth and profitability. Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users.
The workshop introduces you to the key principles of marketing and demonstrates how these can be applied to improve marketing effectiveness and your organisation's performance.
Benefits to you and your company
Marketing staff will work together to develop a more customer and market-driven approach. They will understand how an integrated marketing approach will benefit the organisation in terms of efficient and effective performance in the marketplace. The key principles learnt on the workshop can be directly applied in the workplace.
Who should attend?
If you are newly appointed to a marketing function (less than two years' experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute more to the marketing strategy, this is the workshop for you. Directors and managers of smaller firms will gain an insight into the value of marketing for their situation. No prior knowledge of marketing is required for this workshop.