About this Course

Tech Type Essentials
Duration 9 Months

Programme duration 9-12 months

Our Digital Marketing Advanced Modern Apprenticeship combines online learning, classroom training and on-the-job experience to develop real world skills that kick start your career in digital marketing.

This apprenticeship gives you the opportunity to build your digital skills to become a skilled Marketing Assistant, Website Administrator or Social Media Executive.

What’s included?

On successful completion of the programme, you will gain the following qualification:

  • SCQF 6 Diploma in Digital Marketing


The entry requirements for this programme are as follows:

  • Age 16-24
  • Passionate about a career in marketing
  • 5 Standard grades (Level 1-3)

OR 5 National 5’s or intermediate 2’s level C or above (Including Maths and English

What will you learn?

You will learn skills including:

  • Using email marketing
  • Realising the potential of social media for marketing
  • Understanding digital marketing metrics tools including Google Analytics, search engine optimisation (SEO) and email reporting
  • Using industry-leading graphics and video editing tools from Adobe

This will equip you with the skills essential to take on fast-paced marketing roles such as Digital Marketing Assistant, Digital Account Assistant, Online Marketing Assistant and more.


During our programme, you will develop the following marketing skills:

  1. Classroom training units delivered at a local training centre.
  2. Workplace learning which will take place on site and be assessed by your dedicated QA Assessor, designed to put the knowledge you have learned into practice.

The units covered are:

  • Unit 1: Digital Marketing Principles
  • Unit 2: Digital and Social Media Marketing
  • Unit 3: Analytics
  • Unit 4: Creative Business Skills
  • Unit 5: Creative Content Skills
  • Unit 6: SEO and PPC

For more information download the handout

NOTE: this programme is available in Scotland. If you are based in England follow this link www.qa.com/QAADML3E (Digital Marketer Level 3)

To contact us for more information Apply now


9 Months

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0113 220 7150 or email us at info@qa.com to discuss how we can help.

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