Jargon buster - explaining common terms such as: user experience, customer experience, information architecture, content marketing, content strategy, service design, user journeys, usability…
Audience behaviours - vital research into how people tend to behave online and what this means for digital creatives.
Research - The main audience research methods commonly used on digital projects, including focus groups, interviews, card sorting and surveys.
Interactive design principles - essential design principles that every digital creative needs to know. We cover all the main issues a digital designer needs to be aware of, with lots of real-world examples.
Mobile devices - critical best practices for designing on smaller-sized touchscreen devices.
Email, search & social media best practices - explaining the technical issues that digital creatives need to know about email and search. We also offer research into what creatives tend to work best on the main
Testing - The main types of testing methods commonly used on digital projects including: expert reviews, usability testing and A/B testing.
Future trends - highlighting some trends that creatives should be aware of in digital.