About this course

Course code TP292
Duration 2 Days

Ideal for creative professionals wanting to better understand the implications of designing for digital, this two day course introduces key concepts and considerations in a highly practical format.

You'll cover the entire spectrum of digital channels and take your first steps towards turning your campaign ideas into structured plans that will work within a digital environment.

Delegates will learn how to

  • Create designs that follow interactive best practices
  • Evaluate designs against interactive best practices
  • Optimise designs for a multi-channel environment
  • Create materials that follow best practice for email, search and social media
  • Understand the main research and testing methods used on digital projects

Outline

Jargon buster - explaining common terms such as: user experience, customer experience, information architecture, content marketing, content strategy, service design, user journeys, usability…

Audience behaviours - vital research into how people tend to behave online and what this means for digital creatives.

Research - The main audience research methods commonly used on digital projects, including focus groups, interviews, card sorting and surveys.

Interactive design principles - essential design principles that every digital creative needs to know. We cover all the main issues a digital designer needs to be aware of, with lots of real-world examples.

Mobile devices - critical best practices for designing on smaller-sized touchscreen devices.

Email, search & social media best practices - explaining the technical issues that digital creatives need to know about email and search. We also offer research into what creatives tend to work best on the main

Testing - The main types of testing methods commonly used on digital projects including: expert reviews, usability testing and A/B testing.

Future trends - highlighting some trends that creatives should be aware of in digital.

2 Days

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.