About this course

Course code TP412
Duration 1 Day

This one day course shows you how to implement a robust conversion optimisation strategy and process which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering, and make website redesigns a thing of the past. This course will show you how to implement a data driven approach of onsite testing and optimisation as well as arming you with the strategic knowledge to accelerate growth for forward-thinking businesses.

This programme provides learner with the knowledge to implement a test and learn culture within their business to drive real conversion rate uplifts. It provides delegates with a strategic overview of conversion optimisation as well as practical tips and tactics to take back to your own organisation.

Every learner will gain access to a complimentary supplier report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Prerequisites

Who should attend?

This course is ideal for senior managers working within marketing, ecommerce or technical roles who are interested in marketing / business growth strategies, tactics to improve KPIs and those tasked with driving business performance. This programme applies to pure-play retailers, multichannel retailers, SAAS businesses and any type of lead generation site. Examples provided will cover a range of sectors.

How will learner benefit?

It will leave learner with an understanding of the benefits and potential risks to their organisation of not developing an optimisation strategy. Learner will learn about the strategies behind CRO and how to mature their strategy. Learner will explore what's required to successfully implement conversion rate optimisation into their business.

Delegates will learn how to

  • What is Conversion Rate Optimisation?
  • What CRO can achieve with real world examples
  • Common reasons why your current conversion rate isn't where it should be
  • The cost to a business not investing in CRO
  • The fundamentals of a successful conversion optimisation process
  • Where is optimisation heading?
  • Conversion Optimisation Strategies
  • How to develop an omnichannel CRO strategy
  • What is the Evolutionary Redesign Model and why will the classic website redesign die
  • How to mature your CRO strategy
  • How to successfully implement CRO into your business
  • How to get buy-in from HIPPOS
  • Engaging the right people and the right areas of the business
  • Getting the right team in place
  • The influence and importance of business mentality and culture
  • The importance of quality, then quantity of testing to get optimisation embedded within your business

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

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