About this course

Course code TP396
Duration 1 Day

This one-day immersion into social media is ideal for anyone wanting to get to grips with how social can be harnessed for their business. Develop a social media strategy from scratch and explore the ways different social channels can be used to attract and engage your target audience.

Prerequisites

Who Should Attend?

This course is ideal for anyone looking to get to grips with social media or who is in the process of getting a social media strategy up and running for their brand. Communications, marketing, public relations and ecommerce professionals will all benefit from this course.

Delegates will learn how to

  • See how you can set up a social media strategy that fits with your business objectives
  • Explore the risks of social media and ensure you have effective strategies to manage your reputation online
  • Be able to apply a rigorous planning process to all stages of the social media lifecycle
  • Be able to evaluate appropriate channels, content, tools, engagement techniques and resources for your social media activity
  • Be able to measure the success of your social media activity

Outline

  • The ground rules of social - illustrated with plenty of examples of good/bad use of social media
  • Researching and finding your audiences
  • Planning social media activity that fits with your brand requirements
  • Developing your strategy from scratch
  • How to effectively measure your social media activity
  • Social media and the law - ensuring you understand essential legal requirements
  • The core social media channels and their related tools/technologies
  • Engaging with your audience through social media

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

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