About this course

Course code TP432
Duration 1 Day
Special Notices

Course Requirements: A wi-fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50+VAT.

Fashion & Beauty Monitor and the supplier's team up to offer one of the UK's most popular social media and online PR courses, now specifically tailored for fashion, beauty and luxury brand professionals.

You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement.

Prerequisites

Who Should Attend?

This course is ideal for fashion and luxury brand professionals working within communications, marketing, public relations and e-commerce, looking for an introduction to using social media channels within a marketing strategy.

Course Requirements: A wi-fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50+VAT.

Outline

  • Examples of good/bad use of social media & online PR in fashion and luxury
  • How to use video, images and design
  • Planning online PR and social media
    • Objectives and metrics
    • Research and mapping
    • Tools, tactics, targets and teams
  • Developing a strategy
  • Online reputation management

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.