About this course

Course code TP951
Duration 1 Day

Social Media and digital marketing have completely changed how we engage with our audience. The use of twitter, social networks and user reviews are just a few of the issues that have completely changed the PR and brand management landscape. This course will show you how to monitor, manage and engage with customers using these channels.

Benefits to you and your company

Organisations will benefit from a greater return from their online campaigns and be reassured they are following best practice and industry guidelines. An awareness of where a brand is being discussed and what is being said, as well as how to respond to these communications, is essential for managing any brand.

Delivery style

Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in email marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.

Prerequisites

Please note that this course is not suitable for people who have previously attended Digital Marketing

Who should attend?

  • Anyone responsible for managing online PR and/or online branding will leave the course with practical knowledge that they can implement immediately.

Delegates will learn how to

  • Plan and execute online PR campaigns from start to finish (including analysis).
  • Identify online opportunities and threats.
  • Understand, use social media and follow industry guidelines and best practice.
  • Identify how and where to monitor your brand online.
  • Deal with online PR disasters and know how to avoid them in the first place.
  • Identify and engage with online audiences.
  • Use the tools and sources of information for developing successful campaigns.
  • Understand the latest trends and areas to watch.
  • Report on and analyse campaigns from a metric and quality point of view.

Outline

  • Online PR in perspective.
  • Best practice online communications.
  • Online PR and search engine optimization.
  • Pay per click and crisis management.
  • Brand monitoring.
  • Social networking and bookmarking.
  • User review and discussions.
  • Blogs and comments.
  • Podcasts.
  • Twitter.
  • Online press office.
  • Choosing the most effective options.

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.