Social Media and digital marketing have completely changed how we engage with our audience. The use of twitter, social networks and user reviews are just a few of the issues that have completely changed the PR and brand management landscape. This course will show you how to monitor, manage and engage with customers using these channels.
Benefits to you and your company
Organisations will benefit from a greater return from their online campaigns and be reassured they are following best practice and industry guidelines. An awareness of where a brand is being discussed and what is being said, as well as how to respond to these communications, is essential for managing any brand.
Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in email marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.