About this Course

Code TP7
Duration 1 Day

Give your email campaigns an injection of fresh thinking in this fantastic email marketing workshop.

You'll gain advanced, strategic email marketing training and get the opportunity to have your email campaigns reviewed by an industry expert who will provide practical tips for improvement.

Strictly limited to 8 places, the workshop allows for plenty of interaction and you'll be able to bounce ideas off other experienced marketers.


Who Should Attend?

This course is ideal for experienced marketers or agency staff looking to move their email marketing campaigns on to a new level of sophistication. Well suited to people who have at least a year's experience working on email campaigns and who are familiar with creating multi-part messaging, tracking and reporting as well as managing data for email campaigns.

Delegates will learn how to

  • Adopt the very latest advanced email marketing techniques, strategies, tactics and technologies
  • Emphasise the importance of sophisticated testing and optimisation techniques to continually improve your campaigns
  • Understand the challenges faced by and practices used by your experienced email marketing peers from various industries
  • Use the latest trends, themes and insight


Session One: Start at the beginning...

The state of email marketing and it's challenges. Building an effective email marketing programme, which includes:

  • Creating a strategy
  • Understanding the value of an email address
  • Building subscriber personas
  • Calculating the lifetime value of a customer
  • Utilising RFM (Recency, Frequecy, Monetary) analysis

Lifecycle marketing - triggers and behavioral targeting, content and contact strategy

  • Growing your list - including offline, online, viral and data acquisition
  • Retaining your list - welcome programmes, preference centres
  • Winning back your list

Session Two: Creative and Optimisation

Designing for email, including:

  • Using wireframes
  • Designing for images blocked
  • Designing for the mobile audience

Landing Pages

Testing and optimising, including:

  • Understanding your results
  • Measuring the relevant metric

Sending the right email to the right person, including:

  • advanced segmentation
  • dynamic content

Writing copy for optimum conversions

Session Three: Last but not least...

Integrating email with other channels

What to look out for in the future...

Campaign critique and improvements

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0113 220 7150 or email us at info@qa.com to discuss how we can help.

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