An Email Marketing Census highlights that almost three-quarters of companies rate email marketing as 'excellent‟ or 'good‟ in terms of return on investment. However, the Email Marketing Census also shows that marketers are becoming complacent by continuing to overlook email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel.
This course will help you to develop your email marketing campaigns by covering a range of prevalent issues including identifying costly mistakes, using appropriate behavioural targeting, integrating email with your offline activities and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.
Email is still an important means of talking to your customers - but you've got to make your communications stand out and actually get read.
This practical course will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing, from planning, setting realistic objectives and strategies, through to improving deliverability, ensuring your emails actually reach your target audience and testing - making sure that you'll be able to continually improve your campaigns, boosting results and profitability.
Course Requirements: For this course you will need to bring a wi-fi enabled laptop or tablet. For us to provide a laptop for you there is a rental fee of £50 VAT.