About this course

Course code TP205
Duration 2 Days

This intensive two-day course focuses on behaviour and engagement, throughout the customer lifecycle and is the best place to start your training in e-commerce. Viewing retail from the customer's perspective and examining multichannel challenges and trends you will learn the building blocks of online retailing, enabling you to increase customer value online and off-.

This course is a highly retail-focused and more strategic alternative to our Fast Track Digital Marketing course.

Prerequisites

Who Should Attend?

This course is ideal for people working within the retail and ecommerce sectors but is also suitable for the digitally minded/quick learners who are new to working in ecommerce looking to approach the subject from a strategic perspective.

Delegates will learn how to

By the end of the two days delegates should have:

  • An understanding of the retailing basis for e-commerce, along with a recognition of additional skills required

  • An understanding of the issues and interactions demanded by multichannel and cross-channel retailing

  • An understanding of what it takes to bring your brand proposition to life, increasing customer value

Outline

Day One

  • Setting the scene

  • Product, stock and proposition

  • Marketing and acquisition - overview of key channels

Day Two

  • Online merchandising and selling

  • Retention and insight

  • Usability, testing and user experience

  • Integration across channels

  • Service, focus and touch points

  • Performance Frameworks

  • Recap on key learning points

2 Days

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

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