About this course

Course code TP205
Duration 2 Days

Sell more online! Our intensive 2-day course focuses on the tools, techniques and key marketing channels for selling online. You’ll look at lots of examples from B2B and B2C from retail and discover how these principles can be applied to any market.

Prerequisites

  • None

Who Should Attend?

If you work in retail or ecommerce, there’s something in this course for you. However, since we cover so many topics, you’ll probably benefit most if you’ve been working within ecommerce for less than 3 years or want practical advice on selling more effectively online.

Delegates will learn how to

  • Mapping customer journeys and how to influence your customers along their path
  • Using the key digital marketing channels to attract customers
  • Techniques to encourage loyal and repeat customers
  • How to present your products in the best way and recommend other products most effectively
  • Ways to use testing and optimisation to continuously improve your ecommerce efforts

Outline

Trends & models

You’ll learn about the modern ecommerce landscape, including the main ecommerce selling models.

Journeys & channels

Ways of thinking about your customer’s path to purchase and how to encourage their progress.

Customer Experience (CX)

How you can develop a framework to improve your customer’s experience (with the aim of increasing sales volume, sales value and customer retention).

Attract & keep more customers

You’ll learn how to use the most effective digital marketing channels to get and keep customers (including search, email and affiliate marketing).

Selling your products

Learn the best ways to present your product to an online audience, when and how you should offer product recommendations.

Practical, hands-on exercises – there will be lots of group exercises designed to help you apply your new knowledge to realistic ecommerce situations.

2 Days

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0113 220 7150 or email us at info@qa.com to discuss how we can help.

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