Not unsurprisingly, data is at the heart of data-driven marketing.
The engine providing all this data is consumer surveillance. Every 'pip' and 'squeak' of the human race is now fuel for the data-driven marketers. Online, mobile, in-store, social; every interaction has the potential to provide meaningful, useable marketing insight.
The challenge, and the 'Hero Objective' of this course is to help make you the marketer that makes this happen.
The pace of change is daunting, both technically and legally. If you are to succeed in delivering the results you desire from your data-driven marketing strategies, you have to be an expert program manager, multi-national legal guru and technical 'know-it-all'!
Let's see if we can do it.