About this course

Course code TP59
Duration 1 Day

Every day, new eye watering stats are released telling us all how much video content is being watched around the world, and how much more effective video is than other forms of media. So how do you make sure that it's your content that people are watching and that it's effective?

Creating maximum return on investment with online video is a finely tuned blend of strategy, content and technology. This course takes you through all of the steps required to put together a video strategy and implement it.

Prerequisites

Who Should Attend?

Anybody who is currently using, or thinking of using, video to sell or raise awareness of a product, service or cause.

Course attendees might be:

  • Corporate communications professionals
  • Heads of Digital
  • Senior marketers
  • Digital account directors
  • PR account directors
  • Video producers
  • Content publishers
  • Internal communications practitioners

Delegates will learn how to

  • Been immersed in the world of video
    Had the opportunity to ask questions and answer your own issues
    Practical hands on experience of:

    • Creating an online video strategy
    • Creating a video brief
    • Optimising your own content
    • Developing your own creative
  • Had fun sharing ideas and experience with others

Outline

  • Using YouTube and other online video platforms (OVPs)
  • Building an audience
  • Creating content targeted at your audience
  • Where video fits in a contemporary buying cycle
  • Paid, owned and earned media properties
  • Optimising your video content (SEO)
  • Media buying for online video
  • Online PR/Blogger outreach/social
  • Creative approaches and idea generation to stand out
  • Hints and tips on content creation
  • Content diversity
  • Creating and managing a channel
  • Targeting influencers
  • Testing content
  • Using analytics to inform new creative and strategy

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.