Achieving compliance in all areas of customer contact is an essential part of a mature database marketing strategy. Successful marketers must respond to the challenge of achieving a profitable balance between the demands of the law, the individual and the business. This course provides marketers with the knowledge to meet this challenge and for you to 'step-up' into a new strategic marketing role.
Benefits to you and your company
A marketing team with in-depth information law and privacy knowledge will be more proactive and successful in customer contact. Confident in their ability to challenge the 'myths and legends', free from perceived restrictions to marketing activity they will build more profitable permission-based relationships with customers.
This team will help organisations avoid costly mistake and protect valuable brand investment.
Who should attend?
Designed for the marketing professional, database marketer, legal advisor or owner/manager responsible for compliance with data protection legislation. We go beyond just the 'eight principles' to look at how you can maximise the revenue potential of any personal data you have or are planning to collect.