About this course

Course code TP981
Duration 1 Day

Achieving compliance in all areas of customer contact is an essential part of a mature database marketing strategy. Successful marketers must respond to the challenge of achieving a profitable balance between the demands of the law, the individual and the business. This course provides marketers with the knowledge to meet this challenge and for you to 'step-up' into a new strategic marketing role.

Benefits to you and your company
A marketing team with in-depth information law and privacy knowledge will be more proactive and successful in customer contact. Confident in their ability to challenge the 'myths and legends', free from perceived restrictions to marketing activity they will build more profitable permission-based relationships with customers.

This team will help organisations avoid costly mistake and protect valuable brand investment.

Who should attend?
Designed for the marketing professional, database marketer, legal advisor or owner/manager responsible for compliance with data protection legislation. We go beyond just the 'eight principles' to look at how you can maximise the revenue potential of any personal data you have or are planning to collect.

Delegates will learn how to

  • Comply with new EU data protection laws.
  • Write privacy and compliance statements that actually help win more business.
  • Challenge some of the 'stagnant' thinking around compliance and the needs of individuals and businesses.
  • Assess your data acquisition and database marketing for compliance, particularly the requirements for marketing consent.
  • Untangle industry codes of practice eg. Advertising Standards Code of Practice and its relation to primary legislation.
  • Gain confidence in your ability to gain and manage marketing consent across both electronic and physical mail campaigns.


This course demystifies the essential elements of information law and privacy legislation including the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. Specifically:

  • Data capture - designing compliant forms and writing privacy policies.
  • Data purchase - what you can and CAN'T buy.
  • Data sharing - with whom you can and CAN'T share.
  • Data security - how you look after the personal data you have and the risks of losing it.
  • E-mail campaigns - getting your opt-ins, opt-outs and soft opt-ins SORTED.
  • Web channel and cookie compliance.
  • Extraterritoriality - Global and pan European legal issues, or whose law applies including the new EU General Data Protection Framework (GDPF).

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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