Learn with practical exercises and world-class examples, how to communicate a brand idea through its identity. A creative and inspirational course revealing how the outward expression of the brand conveys a unique set of qualities to its audience. You will discover how each element of the identity contributes to the brands perception: name, strapline, logo, mascots, colour, typography and aesthetics.
Benefits to you and your company:
The organisation will gain an insight of the benefits of design and creativity to build a valuable and legally protectable asset for their brand or brands. The delegate will have an understanding of the key elements of a brand identity and will be able to implement a new brand identity programme.