About this course

Course code TP271
Duration 1 Day

Learn with practical exercises and world-class examples, how to communicate a brand idea through its identity. A creative and inspirational course revealing how the outward expression of the brand conveys a unique set of qualities to its audience. You will discover how each element of the identity contributes to the brands perception: name, strapline, logo, mascots, colour, typography and aesthetics.

Benefits to you and your company:

The organisation will gain an insight of the benefits of design and creativity to build a valuable and legally protectable asset for their brand or brands. The delegate will have an understanding of the key elements of a brand identity and will be able to implement a new brand identity programme.


Who should attend?

This introductory course is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications.

Delegates will learn how to

  • How to plan, implement and protect the brand identity.
  • How the right choice of brand name can connect with the intended audience.
  • How a strapline can convey your proposition and clarify the brand personality.
  • What qualities contribute to a powerful logo.
  • How mascots use emotion to make the intangible brand tangible.
  • How colour can influence consumer behaviour.
  • How typography can convey personality and become the handwriting of the brand.


Session 1 - Brand identity planning

  • What is a brand?
  • Brand architecture.
  • The creative brief.
  • Creative workshop.

Session 2 - Brand identity elements

  • Naming - do's, don'ts and pitfalls.
  • Strapline - good practice.
  • Logo - anatomy of a logo.

Session 3 - Brand identity elements

  • Mascots.
  • Colour.
  • Choosing the right typeface.
  • Aesthetics - look, feel and tone of voice.

Session 4 - Brand implementation

  • Communicating the brand.
  • The brand book.
  • Brand guidelines.
  • Brand artwork and reproduction.
  • Digital files.
  • Colour reproduction.
  • Protecting your brand assets.

Delivery style
The course delivery style and methods include: interactivity, practical exercises, world-class examples, creativity, inspiration and ideas.

During the course you will be asked to create a brand identity mood board (using materials provided) and then present your ideas to the group at the end of the day.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.