About this product

Course code DMPVBL

The Digital Marketing Institute’s training program covers the key areas required to become a prolific digital marketer in any industry and sector.

As a high-quality, transferable qualification that is developed and validated by industry experts, the digital marketing program is recognized and respected worldwide.

Target audience

The Certified Digital Marketing Professional program is aimed at:

  • Marketing Managers, Marketing Executives, Senior Management
  • IT Managers, small business owners
  • Those with responsibility for developing and/or implementing an online marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing

Learning objectives

This course will provide a strong foundation in digital marketing, covering the main concepts, techniques and skills required in order to develop, plan and implement an effective digital marketing strategy.

By the end of this course, you will be able to:

  • Increase your website’s visibility through search engine optimization techniques
  • Drive qualified traffic to your website through pay-per-click advertising
  • Execute digital display campaigns
  • Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business

Outline

Module 1: Introduction to Digital Marketing

Module 2: Search Marketing (SEO)

Module 3: Search Marketing (PPC)

Module 4: Digital Display Advertising

Module 5: Email Marketing

Module 6: Social Media Marketing 1

Module 7: Social Media Marketing 2

Module 8: Mobile Marketing

Module 9: Analytics

Module 10: Strategy and Planning

Programme prospectus

 

We have designed a professional certification that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a specialist in your field.

 

Total price: £1560

Certified Digital Marketing Professional - Video Based Learning
Code: DMPVBL

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Related learning information

We pride ourselves on the unrivalled quality of the training delivered by our experienced learning teams. Every course will teach relevant new skills that can be applied back in the workplace to improve performance.

Flexible learning options
We offer a range of flexible learning options to suit different learning styles and accommodate busy schedules, including traditional classroom courses, innovative virtual training and a range of eLearning solutions.

QA Authored
We offer over 500 QA Authored courses, designed by our subject-matter experts to complement the courses offered by leading vendors and develop skills that are immediately applicable in the workplace.

Resources to aid learning
With QA you will have access to a myQA account to manage your schedule and access extra content. We also provide exclusive training videos on demand and free revision emails for certain courses.

First-class learning centres
All QA learning centres provide free high-speed Wi-Fi, complimentary refreshments, a comfortable lounge to relax in between sessions, state-of-the-art personal workstations, and IT labs facilities for relevant courses.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

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