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Certified Digital Marketing Professional

Online Learning  |  Includes classroom exam and tutor support  |  27 hours of online content  |  1 year access

About this Product


The Digital Marketing Institute’s training program covers the key areas required to become a prolific digital marketer in any industry and sector.

As a high-quality, transferable qualification that is developed and validated by industry experts, the digital marketing program is recognized and respected worldwide.

Through dynamic video presentations and practical learning activities including tutorials and exercises, you will acquire a hands-on learning experience that will enable you to demonstrate a strong foundation in digital marketing, covering the main concepts, techniques and skills required in order to develop, plan and implement an effective digital marketing strategy.

There are ten modules in this course that provide in-depth coverage of all of the key disciplines required for best practice digital marketing. The titles of the ten modules are:

  1. Introduction to Digital Marketing
  2. Content Marketing
  3. Social Media Marketing
  4. SEO
  5. Paid Search (PPC) with Google Ads
  6. Display and Video Advertising
  7. Email Marketing
  8. Website Optimization
  9. Analytics with Google Analytics
  10. Digital Marketing Strategy

Target Audience

The Certified Digital Marketing Professional program is aimed at:

  • Marketing Managers, Marketing Executives, Senior Management
  • IT Managers
  • Small business owners
  • Those with responsibility for developing or implementing an online marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing

By booking this course, you are agreeing for QA to register your details with the DMI in order to be able to take your examination.

Learning Outcomes

  • Increase your website’s visibility through search engine optimization techniques
  • Drive qualified traffic to your website through pay-per-click advertising
  • Execute digital display campaigns
  • Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business

Programme prospectus


We have designed a professional certification that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a specialist in your field.


Total price: £1560

Certified Digital Marketing Professional (v8)

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