Online learning, online courses and e-learning with QA

Certified Digital Marketing Professional

Online Learning  |  Includes classroom exam and tutor support  |  22 hours of online content  |  1 year access

About this Product

Course Code CDMPVBL

The Digital Marketing Institute’s training program covers the key areas required to become a prolific digital marketer in any industry and sector.

As a high-quality, transferable qualification that is developed and validated by industry experts, the digital marketing program is recognized and respected worldwide.

Through dynamic video presentations and practical learning activities including tutorials and exercises, you will acquire a hands-on learning experience that will enable you to demonstrate a strong foundation in digital marketing, covering the main concepts, techniques and skills required in order to develop, plan and implement an effective digital marketing strategy.

There are ten modules in this course that provide in-depth coverage of all of the key disciplines required for best practice digital marketing. The titles of the ten modules are:

  1. Digital Marketing Foundations
  2. Website Optimization
  3. Content Marketing
  4. Social Media Marketing
  5. SEO
  6. Paid Search
  7. Display and Video Advertising
  8. Email Marketing
  9. Analytics
  10. Digital Strategy

Target Audience

The Certified Digital Marketing Professional program is aimed at:

  • Marketing Managers, Marketing Executives, Senior Management
  • IT Managers
  • Small business owners
  • Those with responsibility for developing or implementing an online marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing

Learning Outcomes

By the end of this program, you will be able to:

  • Increase your website’s visibility through search engine optimization techniques
  • Drive qualified traffic to your website through pay-per-click advertising
  • Execute digital display campaigns
  • Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business

Outline

Digital Marketing Foundations

This module will enable you to conduct digital research, set business objectives for a digital marketing campaign and to prepare the foundations for developing a targeted a digital marketing strategy. Upon completion of this model, you will be able to:

1. Identify the core principles and purposes of digital marketing by:

  • Distinguishing between examples of digital media
  • Distinguishing between each stage of the buyer’s journey process
  • Identifying the five marketing functions and the marketing activities associated with each function
  • Recognizing the relationship between the marketing functions and the stages in the buyer’s journey
  • Recognizing the benefits of combining traditional and digital marketing to take your audience through the entire sales and marketing funnel
  • Identifying the principles of the DMI 3i Methodology and how it is central to the key components of digital marketing
  • Distinguishing between the different digital channels and how they provide opportunities for an online business

2. Develop clear and actionable objectives for a digital marketing plan by:

  • Identifying the key considerations during the planning stages of a digital marketing strategy
  • Recognizing how to develop a set of SMART objectives for a digital marketing plan

3. Use digital research and social listening to gain insights into your competitors, audience and industry by:

  • Identifying the key audience research concepts that are essential for understanding your audience and communities of interest
  • Recognizing how audience research platforms aid in extracting insights within the various audience research dimensions
  • Recognizing how competitive research components and tools aid in extracting insights on competition within your industry
  • Recognizing how Industry trend research and tools help a digital marketer to understand the changes and advancements taking place in an industry
  • Recognizing how cultural research components and tools help a digital marketer to investigate the ways in which culture creates and transforms individual experiences

4. Recognize how teamwork and various roles in teams contribute to your digital marketing strategy objectives by:

  • Recognizing the place of digital marketers in the broader communication industry
  • Identifying how a digital marketer's role fits into wider business teams
  • Recognizing how a digital marketer's role and responsibilities fit into shared business objectives
  • Recognizing the relationship between Sales and Marketing teams and the link between the marketing and the sales funnels
  • Recognizing the various skills that enable a digital marketer to communicate effectively across an organization

5. Use the PROPEL model as the framework for planning a digital marketing strategy by:

  • Identifying the six stages of the PROPEL model when developing a digital marketing strategy

Website Optimisation

This module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals. Upon completion of this module, you will be able to:

1. Understand the key components of effective web design and the importance of website optimization to your overall digital marketing strategy by:

  • Differentiating between website optimization and SEO
  • Recognizing the purpose of website optimization within an overarching digital marketing strategy
  • Identifying the role of a marketer in the design, construction, maintenance and optimization of a website
  • Identifying the key components of effective web design and their associated tasks and activities

2. Choose a website hosting option and design, build, and publish a basic website using WordPress by:

  • Differentiating between the common website hosting options available to an online business
  • Setting up a basic website using Wordpress.org
  • Choosing an appropriate WordPress theme for your site

3. Identify the principles of good web design and how to attract potential customers using effective content and copy by:

  • Determining which principles for effective web design to use in a given scenario
  • Recognizing the importance of a mobile-first approach to design and how this relates to SEO
  • Using best practice to create effective copy for your website
  • Conducting A/B testing using best practice

4. Optimize website performance and usability using user-centered design principles and processes by:

  • Distinguishing between the primary focus and concerns of UX design and UI design
  • Recognizing the benefits and principles of good UX and UI
  • Recognizing how to assess the effectiveness of a website's user experience
  • Improving user experience, for a given scenario, by applying user-centered design methods
  • Identifying the key factors to consider when optimizing the performance of a website

5. Use your website for insight, tracking, measurement and data capture by:

  • Identifying the most useful metrics for understanding and monitoring a website
  • Choosing the most appropriate tool to evaluate the effectiveness of a website
  • Implementing best practice to monitor and optimize the effectiveness of a website

Content Marketing

This module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-oriented, data-driven way - informed by business objectives, aligned with the buyer journey and your overall marketing strategy. Upon completion of this module, you will be able to:

1. Understand the fundamentals of content marketing and its position within the overall digital marketing strategy by:

  • Listing the benefits and qualities of effective content marketing
  • Differentiating between the two main types of content
  • Aligning content effectively to different stages of the buyer journey
  • Recognizing how community management complements content marketing

2. Initiate a content marketing strategy and establish effective workflows by:

  • Identifying the key elements in an effective content marketing strategy
  • Conducting social listening as part of the research phase of your strategy
  • Recognizing how to inform a content strategy by analyzing and monitoring competitor content
  • Recognizing how to conduct a content audit to assess performance and spot opportunities
  • Differentiating between types of content marketing goals
  • Identifying the key considerations for aligning content marketing goals with business goals
  • Identifying the factors to consider when creating customer personas
  • Using research best practice to develop content topics based on your target personas
  • Developing a content calendar to plan and structure content creation and promotion
  • Recognizing the factors to consider when choosing a Content Management System for a business

3. Create and curate compelling and innovative content by:

  • Recognizing key stakeholders involved in the creation of content
  • Distinguishing between the content types and formats available for content marketing efforts
  • Differentiating between the tools used to create different types of content
  • Distinguishing between content creation and curation
  • Using best practice to curate effective content
  • Identifying the key components in a company's brand personality
  • Recognizing the benefits of content personalization

4. Extend the value of your content through repurposing and use scheduling tools and promotion methods to effectively distribute content across a variety of platforms by:

  • Selecting the most appropriate content platform for different content types
  • Differentiating between the benefits and challenges of content seeding
  • Using content scheduling techniques and tools to distribute content across social media platforms
  • Distinguishing between the strategies for content promotion

5. Measure your content marketing return on investment by assessing cost, utilization and performance and analyzing key metrics by:

  • Identifying the key components for calculating content marketing ROI
  • Aligning content marketing metrics to business goals
  • Using metrics to inform changes to your content marketing strategy

Social Media Marketing

This module enables you to apply social media concepts and best practices to both organic and paid marketing activities on key platforms in order to run successful campaigns that yield ROI and meet business objectives. Upon completion of this module, you will be able to:

1. Recognize the fundamental principles of social media marketing during the development of a digital marketing strategy by:

  • Identifying the key concepts of social media marketing
  • Recognizing the roles and responsibilities of a social media marketer
  • Identifying the stages of the buyer's journey and marketing function pertaining to social media marketing
  • Distinguishing between the most influential social media platforms and their advantages to a digital marketer
  • Implementing best practices for hashtag usage across social media platforms

2. Identify the core features, tools and guidelines for setting up, optimizing and organically posting on Facebook by:

  • Recognizing the key terminology related to marketing on Facebook
  • Differentiating between the various platform features available to marketers on Facebook
  • Customizing a Facebook page
  • Identifying the characteristics of Page posts on Facebook

3. Identify the core features, tools and guidelines for setting up, optimizing and organically posting on Twitter by:

  • Recognizing the key terminology related to marketing on Twitter
  • Differentiating between the various platform features available to marketers on Twitter
  • Customizing a Twitter account
  • Identifying the best practices for Tweeting effectively on Twitter

4. Identify the core features, tools and guidelines for setting up, optimizing and organically posting on LinkedIn by:

  • Differentiating between the various platform features available to marketers on LinkedIn
  • Identifying the attributes of an all-star LinkedIn profile
  • Using best practice to build a personal brand and establish a high quality network on LinkedIn
  • Optimizing a Company Page on LinkedIn
  • Differentiating between Affiliate and Showcase Company Pages on LinkedIn
  • Identifying the best practices for posting effectively on LinkedIn

5. Identify the core features, tools and guidelines for setting up, optimizing and organically posting on Instagram by:

  • Recognizing the limitations of Instagram for marketers
  • Differentiating between the various platform features available to marketers on Instagram
  • Identifying the best practices for regramming user generated content on Instagram
  • Differentiating between Organic and Business accounts on Instagram
  • Optimizing an Instagram account
  • Identifying the elements of an impactful, fully optimized Instagram post

6. Identify the core features, tools and guidelines for setting up, optimizing and organically posting on Snapchat by:

  • Recognizing the limitations of Snapchat for marketers
  • Differentiating between the various platform features available to marketers on Snapchat
  • Customizing a Snapchat account
  • Recognizing the best practices for creating an impactful, compelling and fully optimized marketing message using Snapchat

7. Build, manage and sustain an active community on social media platforms:

  • Applying techniques and best practices to build a loyal community on social media platforms
  • Applying techniques and best practices to manage and sustain a community on social media platforms

8. Apply paid campaign concepts to inform the development of a social media marketing strategy:

  • Recognizing best practices when developing social media marketing campaigns
  • Aligning social media marketing campaign objectives with appropriate KPIs
  • Differentiating between vanity metrics and key metrics in social media marketing campaigns

9. Manage and report on Facebook ad campaigns using advanced and paid advertising tools by:

  • Recognizing the three level structure of a Facebook campaign and the ad formats available to advertisers
  • Matching Facebook advertising features to specific social media campaign objectives
  • Differentiating between the paid targeting options available to Facebook advertisers
  • Identifying the data that can be obtained for specific user groups using the Audience Insights tool on Facebook
  • Recognizing best practices for using Facebook Ads Manager to launch paid ad campaigns
  • Matching Power Editor campaign objectives to specific stages of the Buyer’s Journey when creating bulk ad campaigns on Facebook
  • Recognizing the key criteria for winning an ad auction on Facebook
  • Identifying the key components of an optimized Canvas ad on Facebook
  • Recognizing the capabilities of Ads Manager for analyzing and reporting on paid ad campaigns on Facebook

10. Manage and report on Twitter ad campaigns using advanced and paid advertising tools by:

  • Identifying the features and benefits of Twitter Ads Manager for advertisers
  • Differentiating between the ad formats available to advertisers on Twitter
  • Identifying the best practices and most suitable ad formats on Twitter for specific campaign objectives
  • Recognizing the targeting options available for Twitter campaigns
  • Differentiating between the bidding models in Twitter ad auctions
  • Recognizing how to optimize Twitter ad campaigns
  • Recognizing the key features and capabilities of Twitter's Analytics dashboards for developing campaign insights

11. Manage and report on LinkedIn ad campaigns using advanced and paid advertising tools by:

  • Identifying the ad formats in Campaign Manager to target audiences using LinkedIn
  • Recognizing how to create an effective Text Ad on LinkedIn
  • Creating a LinkedIn Sponsored Content ad using Campaign Manager
  • Differentiating between regular and Sponsored InMails
  • Recognizing the best practices for creating targeted ad campaigns on LinkedIn
  • Recognizing the key features and capabilities of LinkedIn’s native analytics tools for developing campaign insights

12. Manage and report on Instagram ad campaigns using advanced and paid advertising tools by:

  • Distinguishing between the features and requirements of the ad formats available on Instagram
  • Matching Instagram ad formats to their associated campaign objectives
  • Identifying the key tools for managing and developing Instagram campaign insights

13. Manage and report on Snapchat ad campaigns using advanced and paid advertising tools by:

  • Identifying the native advertising formats available on Snapchat
  • Matching ad campaign components to the three-level structure of a Snapchat campaign
  • Differentiating between the ad formats available to advertisers on Snapchat
  • Recognizing how to create a Geofilter for a Snapchat campaign
  • Recognizing how to create a Sponsored Lens for a Snapchat campaign
  • Identifying the features and tools available for managing and monitoring campaigns on Snapchat

SEO

This module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI. Upon completion of this module you, will be able to:

1. Understand the fundamentals of SEO and how it differs from paid search by:

  • Distinguishing between paid and organic search
  • Differentiating between the key components of SEO
  • Recognizing how search engines work
  • Distinguishing between common types of search queries
  • Identifying the components of a SERP

2. Set business, SEO and website objectives to drive website traffic, build product awareness and generate leads by:

  • Distinguishing between various types of objectives for SEO
  • Creating SEO objectives for your website and business

3. Build an SEO content plan based on strategic keyword and competitive research by:

  • Listing the benefits of keyword research
  • Distinguishing between short tail and long tail keywords
  • Conducting keyword research
  • Turning keywords into SEO content for your site

4. Boost your website’s organic search ranking using on-page, off-page and technical elements by:

  • Configuring technical components of your website for best visibility in search engines
  • Optimizing on-page elements to boost rankings
  • Optimizing off-page elements to boost rankings
  • Conducting an SEO audit optimizing technical, on-page and off-page components

5. Measure the success of overall SEO efforts by:

  • Monitoring the sources of traffic to your website
  • Differentiating between various types of SEO metrics
  • Using key SEO metrics to measure the success of your SEO efforts

Paid Search

This module will enable you to develop the knowledge and skills to implement and manage paid search campaigns. You will learn how to create Google Ads campaigns, manage budgets, and report on their performance. Upon completion of this module, you will be able to::

1. Understand the fundamentals of paid search and how it differs from organic search by:

  • Distinguishing between paid and organic search
  • Recognizing how consumers use search engines
  • Identifying the key benefits of using paid search in a marketing campaign
  • Identifying the key elements of a paid search campaign

2. Use Google Ads to launch a successful paid search campaign by:

  • Distinguishing between a Google Ads manager account and a child account
  • Recognizing best practice for structuring a Google Ads account
  • Identifying the key elements of a Google Ads account
  • Distinguishing between keyword research for paid search and SEO campaigns
  • Creating a paid search campaign using Google Ads

3. Manage a paid search campaign by:

  • Recognizing how to manage an advertising budget using Google Ads
  • Recognizing key concepts underlying the bidding process
  • Recognizing the function of the Bid Simulator tool
  • Optimizing paid search campaigns by scheduling ads and setting bid adjustments for audiences, devices and locations using Ads
  • Recognizing the purpose of Google Ads Editor

4. Measure the effectiveness of paid search campaigns by generating detailed reports by:

  • Identifying KPIs to measure the success of a paid search campaign
  • Recognizing the purpose of conversion tracking
  • Distinguishing between the key metrics for measuring the success of a paid search campaign
  • Using Google Analytics to measure paid search campaigns
  • Using Google Analytics engagement metrics for deeper reporting

Display & Video Advertising

This module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy. You will learn how to setup and manage Display & Video campaigns, create Display & Video ads to run on the Google Display Network and YouTube, apply targeting to your ads, and then analyze their effectiveness by pulling detailed reports in Google Ads and Google Analytics which measure the most important metrics. Upon completion of this module, you will be able to:

1. Understand the fundamental concepts of Display & Video advertising and its role in an advertiser’s marketing strategy by:

  • Identifying the key concepts, benefits and value of Display & Video advertising
  • Distinguishing between the main platforms available for Display & Video advertising
  • Distinguishing between the advertising buying mechanisms available for Display & Video advertising
  • Determining appropriate objectives for a Display & Video marketing strategy

2. Create a YouTube channel and manage video content by:

  • Setting up a YouTube Channel
  • Uploading a video to a YouTube Channel using best practices
  • Using best practices to develop and manage video content on YouTube
  • Analyzing the organic performance of video content using YouTube Analytics reports

3. Identify ad formats available on the Google Display Network and YouTube by:

  • Distinguishing between the campaign types available on the Google Display Network
  • Identifying the ad formats and sizes available on the Google Display Network
  • Identifying the ad formats available on YouTube

4. Use Google Ads to create campaigns and ads for the Google Display Network and YouTube by:

  • Creating a Display advertising campaign in Google Ads
  • Creating responsive and non-responsive ads to run on the Google Display Network
  • Linking a YouTube Channel with a Google Ads account
  • Creating a Standard Video Advertising campaign in Google Ads
  • Creating ads to run on YouTube

5. Add targeting, re-marketing and a bidding strategy to your Display & Video campaigns by:

  • Identifying the types of targeting available for Display and Video campaigns
  • Applying audience targeting to Display & Video campaigns
  • Applying contextual targeting to Display & Video campaigns
  • Optimizing Display & Video campaigns using advanced Google Ads features
  • Configuring exclusions in Google Ads to refine where ads appear in Display & Video campaigns
  • Recognizing the remarketing options available for Display & Video campaigns
  • Applying a bidding strategy to Display & Video campaigns

6. Measure results and optimize Display & Video campaigns by:

  • Identifying the key metrics associated with Display campaigns
  • Identifying the key metrics associated with Video campaigns
  • Using Google Ads to analyze the performance of Display campaigns against KPIs
  • Using Google Ads to analyze the performance of Video campaigns against KPIs
  • Using Google Analytics to evaluate the impact of Display & Video campaigns on website performance
  • Optimizing Display & Video campaigns based on performance against KPIs

Email Marketing

This module will teach you the fundamentals of email marketing and how to strategize your email delivery plan to test, optimize and report on the performance of your email marketing campaign. You will also explore the techniques, processes and value of using marketing automation alongside email marketing campaigns. Upon completion of this module, you will be able to:

1. Understand the fundamentals of email marketing and how permissions, mobile, the buyers journey and the marketing life cycle are important considerations for your digital marketing strategy by:

  • Recognizing the key concepts of email marketing
  • Recognizing the value of using inbound email marketing
  • Identifying the legislation and regulations surrounding email permissions and data protection

2. Apply the core principles, techniques and actions for developing an effective and high performing email marketing strategy by:

  • Identifying the key principles for building an effective email marketing strategy
  • Recognizing how email service providers enable you to build, manage and optimize your email marketing efforts
  • Identifying the sources of additional information for different types of email recipients
  • Recognizing how email lists contribute to growing and managing a contact database

3. Design balanced and effective emails to deliver a message that generates leads, retains customers and inspires evangelists by:

  • Identifying the components that contribute to writing and designing effective emails
  • Recognizing how to use the buyer’s journey to align your emails to the right audience
  • Identifying the types of subject lines that drive recipients to open and engage with emails
  • Identifying email copy essentials that set the right tone in the body of an email
  • Using email design best practices when creating marketing messages
  • Recognizing effective ways to use CTAs in a marketing email
  • Recognizing the best practices for using images in a marketing email

4. Use best practice for creating and delivering an email campaign:

  • Creating an email campaign
  • Identifying the factors that affect email campaign delivery
  • Recognizing potential email delivery and inbox placement challenges
  • Identifying best practice for managing campaign delivery before and after sending an email

5. Use email tests, metrics, statistics, and best practices to report on and optimize an email marketing campaign by:

  • Recognizing how to test the components of an email
  • Using A/B testing to enhance an email marketing campaign
  • Differentiating between key metrics for measuring email campaign performance
  • Recognizing how to optimize email campaign open and click rates
  • Recognizing the ways to optimize email campaigns for mobile
  • Minimizing email bounce rates and unsubscribes

6. Explore the techniques, process and value of using marketing automation by:

  • Identifying the benefits of using marketing automation tools
  • Differentiating between the key building blocks in a marketing automation process

Analytics

This module will teach you the basic concepts of using analytics in digital marketing. From initial set-up to understanding reports, you will learn how to analyze statistics to gain an understanding of the behavior of visitors and the performance of your website and campaigns. Upon completion of this module, you will be able to:

1. Recognize the fundamentals of web analytics that enable a digital marketer to draw actionable conclusions from data collected through a website or marketing channel by:

  • Recognizing the types of insights that web analytics can provide for digital marketers
  • Recognizing the value and benefits of using web analytics
  • Identifying web analytics tools for collecting, measuring and analyzing data
  • Recognizing the key dependencies for an effective measurement plan

>

2. Create a Google Analytics account, integrated with your website, to glean insights about your website traffic and audience by:

  • Identifying the technical elements that enable analytics tools to track and identify traffic sources and web behavior
  • Recognizing the benefits and limitations of Google Analytics
  • Setting up a Google Analytics account with tracking tags added to a website
  • Recognizing the purpose of the key settings and navigational functions in Google Analytics
  • Recognizing the benefits of linking a Google Analytics account to other marketing tools

3. Set goals for a business and website, and know how web analytics tools are used to help measure these goals by:

  • Matching examples of website activity to the goals for capturing them in Google Analytics
  • Recognizing the importance of setting goals in a web analytics account before conducting a website or marketing campaign analysis
  • Setting up goals to analyze digital campaign performance using Google Analytics
  • Using Google Analytics with other tools to generate deeper insights into campaign performance

4. Differentiate between the reporting features available for monitoring a digital marketing campaign by:

  • Identifying the types of campaign insights provided by the key reports in Google Analytics
  • Identifying the types of user insights available from Audience reports in Google Analytics
  • Using Acquisition reports in Google Analytics to derive insights from the sources of traffic to a website
  • Improving content and user experience on a website using Behavior reports in Google Analytics
  • Recognizing the types of insights available from Conversion reports in Google Analytics

5. Carry out an analysis and iteration of your digital marketing campaign by gleaning insights from conversions, reporting and reviewing your KPIs by:

  • Following best practice by aligning analytics goals with business KPIs
  • Recognizing the benefits of developing a target audience profile using Google Analytics
  • Optimizing the performance of content using insights from Behavior reports in Google Analytics
  • Optimizing the technical performance of a website using insights from Behavior reports in Google Analytics
  • Using Google Analytics to assess and optimize conversion channels and the overall customer journey for a website

Digital Strategy

This module uses the PROPEL planning model to teach you, in a step-by-step fashion, how to design complex, long-term digital marketing strategies that service both marketing and commercial objectives. Upon completion of this module you will be able to:

1. Identify the core components of a digital marketing strategy and the benefits of using a model to develop successful digital campaigns by:

  • Distinguishing between the core elements of a digital marketing strategy
  • Recognizing the role of the stages in the PROPEL model for developing an effective digital marketing strategy

2. Establish the foundations of a digital marketing strategy by identifying requirements, budgets and ownership by:

  • Identifying the key tasks and activities associated with the Plan phase during the development of a digital marketing strategy
  • Differentiating between common business objectives driving a strategy to set realistic expectations for a digital marketing campaign
  • Identifying the primary metrics used to measure the success and ROI of digital activities
  • Identifying the factors to analyze during a digital audit of an organization’s digital marketing activities
  • Using a resource map to identify gaps in the resourcing required to develop a digital marketing strategy
  • Recognizing the factors to consider when developing an effective budget plan for a digital marketing strategy
  • Choosing a team structure best suited to facilitate the deployment of a digital marketing strategy

3. Use owned, accessed, desk, audience, competitor and social listening research to create a how-to guide for all digital marketing activities by:

  • Identifying the key tasks and activities associated with the Research phase during the development of a digital marketing strategy
  • Recognizing the value of a research map when developing a digital marketing strategy
  • Differentiating between strong research and potentially false reports
  • Distinguishing between owned, accessed and desk research
  • Distinguishing between the insights and benefits gained from undertaking audience and competitor research
  • Using best practice to implement a social listening study
  • Identifying the contents of a brief for the execution of a digital marketing strategy

4. Set objectives to establish clear and measurable KPIs by:

  • Identifying the key activities associated with the Objective phase during the development of a digital marketing strategy
  • Distinguishing between the levels associated with Key Success Outcomes in an organization
  • Using KSOs to establish appropriate KPIs for a digital marketing campaign
  • Recognizing the benefit of regular performance reviews to maintain standards and identify improvements
  • Identifying the key components in a timeline and phasing plan

5. Prepare a strategic plan that incorporates overarching content, search and creative strategies by:

  • Identifying the key tasks and activities associated with the Prepare phase during the development of a digital marketing strategy
  • Recognizing the characteristics of an overarching strategy
  • Identifying the key factors influencing a Search Marketing and Display Advertising strategy
  • Recognizing the key elements required to develop an effective content strategy
  • Recommending an appropriate creative strategy for a given scenario
  • Choosing the most appropriate assets and formats to maximize creative across social media platforms
  • Identifying the core components of a connection strategy
  • Identifying the key components of a strategic plan

6. Develop a media plan and execute your digital marketing strategy by:

  • Identifying the key tasks and activities associated with the Execute phase during the development of a digital marketing strategy
  • Identifying the key elements in a launch plan to effectively manage digital channels
  • Recognizing how to build a media plan to monitor ad budgets and track expenditure
  • Recognizing the success indicators for monitoring campaign performance
  • Mapping digital media tactics to wider media activities

7. Consistently improve performance and gain insight through performance data analysis and team work by:

  • Identifying the key tasks and activities associated with the Learn phase during the development of a digital marketing strategy
  • Identifying the key areas of digital that should be observed to assess long-term performance and strategic decision-making
  • Recognizing how to incorporate baked-in measurement into digital marketing activities before going live
  • Identifying the actions that should be implemented to keep up-to-date with digital marketing trends
  • Identifying the key elements required to maintain a long-term strategy
  • Recognizing best practice for creating a sustainable learning model to generate improved insight and enhance performance

Programme prospectus

 

We have designed a professional certification that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a specialist in your field.

 

Total price: £1560

Certified Digital Marketing Professional Online learning
Code: CDMPVBL

Buy now

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.