David Walker | 20 June 2012
As I enjoyed that heady buzz of techcitment over MS Surface yesterday a cold shiver ran down my back. I felt a disturbance in the force, something was wrong in the world of design ladies and gents. Something odd and strange and as far as I know has never happened before.
Microsoft are beginning to set the design aesthetic for web, mobile and desktop with three simple words:
Clean, Simple, Modern
That folks is the Metro ethos and it is beginning to win out. Take a look at the Microsoft website and you'll see what I mean it looks amazingly fresh and not a drop shadow or embossed edge in sight. Open up bbc.com and examine their new hope page it follows a similar ethos of flat boxes of user engagement with minimal browser chrome allowing a user to slide into the content they want.
This design ethos is now part of the entire Microsoft line with recent up dates to the Xbox Dashboard and the forthcoming Windows 8 all utilise it.
While Apple it seems thinks faux-leather boarders and making my calendar look like a Filofax.
If you want to have a dabble with the Metro web astatic try this lovely tutorial from Microsoft as a starter.
Or next time you're in town, take a test drive on a Nokia Lumia and realise how dated your iPhone feels and how much of a knockoff Android really is. Microsoft have evolved and innovated rather than replicated and that is what design and technology is all about.