Do you work in areas where customer value is the primary measure of success?

Are you wanting to ensure you build the right products and services that align with your overall organisational strategy?

The ICAgile Product Owner (ICP-APO) certification is an Agile framework agnostic course that focuses on creating an entrepreneurial mind-set by exploring key Agile tools and techniques designed to emphasise customer value. It also looks at creating organisational and team environments conducive to frequent and transparent collaboration between the business and product delivery teams.

The learning outcomes highlight specific techniques and practices such as; lightweight requirements, prioritization methods, progressive elaboration, product/project road mapping, story mapping, effective user stories, and acceptance criteria.

Learners who complete this certification will gain an excellent foundation in value-based Agile solutions delivery for both products and services.

Upon completion of this course, you’ll earn the ICAgile Certified Professional in Agile Product Ownership (ICP-APO) certificate.

Target Audience

Relevant roles include; Business Analysts, Product Owners, Product Managers, Project Managers, Business Subject Matter Experts, Business Sponsors, or anyone aspiring to these roles.

Also, anyone with a curiosity about Agile approaches to value-driven delivery in both tech and non-tech environments will benefit from this certification.

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Learners will be expected to have a grasp of fundamental Agile concepts, some knowledge or experience of Product Ownership would be beneficial but not essential.

For virtual delivery, learners will require the use of WebEx and the ability to access boards on Miro.com

ICAgile Fundamentals is a recommended pre-requisite course.

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Learning Outcomes

  • Responsibilities and attributes of the Product Ownership role
  • Identify how the Product Ownership role maximises value
  • Explain the different levels of Product Ownership from team to enterprise level
  • Levels of accountability for Product Ownership from scribe to entrepreneur
  • Appreciation of Critical Thinking, Systems Thinking and Design Thinking
  • Apply Agile behaviours
  • Describe, identify, communicate and measure value
  • Stakeholder engagement and apply appropriate communication methods
  • Organisational context
  • The Product Vacuum
  • Vision, epics, features and road maps
  • Quality and the importance of done
  • User stories and story mapping
  • Configuration management in an Agile context
  • Risk management in an Agile context
  • Product validation
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Course Outline

During this three-day course, you will explore the ICAgile Product Owner theory and concepts while putting tools and techniques into action.

The learning experience is underpinned by a simulated business challenge, enabling you to practice the skills needed to become an effective (or more effective) Product Owner.

You will learn in a collaborative environment with one of QAs Agile expert trainers.

Throughout the course, you will develop your understanding of:

  • Product Ownership and Value Management
  • The roles and responsibilities involved in the Value Management Team
  • Techniques for identifying value and defining product roadmap
  • Techniques for stakeholder engagement
  • User stories and user story mapping
  • Techniques for requirements management and prioritisation methods
  • Progressive elaboration
  • Techniques for backlog management and progressive population of product features
  • Acceptance criteria

As you progress through the course you will apply the tools and techniques individually and as part of a team. You capture your learning as you go, creating your own Product Owner artifacts, which will enable you to achieve the ICAgile Certified Professional in Agile Product Ownership (ICP-APO) certificate.


Certification is gained through attendance and full participation throughout the event.

The trainer will ask for an email address to be passed to ICAgile so that an electronic questionnaire about the event can be provided. Filling in this questionnaire is a prerequisite to receiving your accreditation.

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Why choose QA

Dates & Locations

Need to know

Frequently asked questions

How can I create an account on myQA.com?

There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.

If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".

If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.

Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

How do QA’s virtual classroom courses work?

Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting (more details in the link below) to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.

How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

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