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From £499 + VAT
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Details
Categories:
Leadership and Business Skills (inc TAP)
Level:
Fundamentals
Code:
QACF
Exam:
Not Applicable

Overview

Exceptional customer service goes beyond addressing needs—it’s about creating memorable experiences that inspire trust and loyalty. Customers First is a one-day, immersive workshop designed to help participants build a customer-first approach by combining empathy, active listening, and proactive problem-solving. This course equips learners with practical tools to handle challenging interactions, elevate customer experiences, and develop a personalised service framework aligned with their organisation’s goals.



Prerequisites

Participants should have:

  • No formal prerequisites for this course.
  • However, participants are encouraged to bring their organisation’s customer service policy, principles, or framework (if applicable).

Target Audience

This course is designed for:

  • Individuals working in customer-facing roles.
  • Professionals transitioning into customer service or relationship management positions.
  • Anyone seeking to enhance their ability to deliver exceptional, customer-focused service.

What's included

Select your preferred way to learn:

What is Virtual?

Live, instructor-led training delivered online

Enables teams or individuals to learn together without travel, maintaining interaction, discussion and practical exercises while minimising time away from the business and supporting scalable training delivery.

Who is it for: Individuals and teams needing flexible, instructor-led learning without time away from the business.

Do you know about our Attend from Anywhere (AFA) option? 

Join in person or remotely, with the same live instruction, interaction and hands-on experience—wherever you are.

What's included?

1 Day instructor led course

Exam: Not Applicable

6 month free access to QA learning platform

Free 6-Month Access: Learning Platform Discovery plan

Included FREE with every instructor‑led course

Get free guided access to the QA Learning Platform. Assess your skills, explore in-demand topics, and understand which areas to focus on.

Learn AI, Cloud, Data, and Leadership skills at your own pace.

Put skills into practice with hands-on Labs and Simulabs.

Validate knowledge and highlight gaps with skills assessments.

What is bespoke training? 

Custom instructor-led training designed by QA to fit your needs

Tailored programmes built around your organisation’s goals, challenges, and skill levels. Delivered in the format that suits you to maximise relevance and impact.

Best for: Organisations and teams looking to target specific business priorities and capabilities with QA subject matter expertise.

 

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Dates

Course dates and Locations

No dates available?

Can't find a date that fits? Need to train your whole team, explore classroom options, or looking for a discount?

Learning outcomes

By the end of this course, learners will be able to:

  • Adopt a customer-first mindset to deliver proactive, solution-focused service.
  • Build trust and create seamless experiences across the customer journey.
  • Apply empathy and active listening to enhance communication and resolve issues effectively.
  • Manage challenging customer interactions with professionalism and self-regulation.
  • Design a personalised service framework to exceed expectations and drive customer loyalty.

Course outline

Module 1: A mindset for great service

  • Exploring mindset shifts needed to prioritise customer satisfaction and build trust.
  • The role of personal accountability in delivering excellent service.

Module 2: Owning the customer journey

  • How to anticipate customer needs and create seamless experiences.
  • Taking ownership and problem-solving in real-time service interactions.

Module 3: Empathy-driven communication

  • Developing active listening skills.
  • Using empathy to create meaningful customer interactions.

Module 4: Resolving challenging interactions

  • Strategies to manage difficult conversations with professionalism.
  • Techniques for maintaining self-regulation under pressure.

Module 5: Your customers first framework

  • Creating a personalised service framework that aligns with organisational values.
  • Ensuring consistent, proactive service delivery.

Exams and Assessments

There are no formal exams included in this course. Participants will complete interactive exercises, case studies, and knowledge checks to reinforce learning outcomes.

Hands-On Learning

  • Interactive role-playing exercises to build confidence in customer interactions.
  • Case studies to analyse real-world customer interactions.
  • Instructor-led expertise to provide deeper insights and real-time feedback.
  • Guided discussions and peer learning to exchange experiences and strategies.
  • Group coaching to personalise learning and address specific challenges.
  • Practical service framework development to align learning with organisational goals.

Good to know

Why choose QA

  • Expert instructors: Learn from experienced customer service professionals with deep industry insights.
  • Hands-on learning: Build practical skills through real-world scenarios, exercises, and case studies.
  • Comprehensive resources: Access a curated toolkit of best practices, tools, and service strategies to enhance on-the-job performance.
  • Tailored approach: Address real-world customer service challenges, aligning learning with each participant’s development goals and organisational needs.
  • Personalised service framework: Develop a consistent, proactive approach tailored to your organisation’s values and service standards.

Get in touch for team bookings and exclusive discounts

Ready to book? Complete the form and a member of our team will be in touch shortly to discuss your options.

Let’s make it work for you. Speak to one of our learning experts today.

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What our customers are saying

“As the administrator, it’s critical for me to be able to demonstrate where their skills started and where they’ve increased, and that’s all proven by the assessments. It’s been really valuable to us because it checks all the boxes for what all my stakeholders care about, including me.”

Jennifer Zaborowski

Director of IT Learning & Development, Regeneron  

“The hands-on labs and training content are all worth the price of admission and translate into both career and business growth. The value of the experience is second to none.”

James Dawson

Vice President of Information Technology, GlobalMed

Portfolio Director

Megan Sutton

Portfolio Director - Leadership & Business and TAP

Megan is a senior leader with over a decade of experience spanning leadership, business strategy, digital transformation, and online learning. She has built a career helping organisations harness the power of learning, leadership, and technology to unlock performance. Visit my page
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Need to know

Frequently asked questions

How can I create an account on myQA.com?

There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.

If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".

If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.

Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

How do QA’s virtual classroom courses work?

Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.

How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course.

Once you have purchased the Online course and have completed your registration, you will receive the necessary details to enable you to immediately access it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.