Overview

This one-day course offers a foundational overview of Product Management, focusing on how product thinking can enhance delivery and decision-making.

The session explores key roles, and how these roles contribute to delivering value, prioritising work, and aligning with business outcomes. Participants will gain insight into the cultural and mindset shift needed to transition from traditional project-based approaches to a more product-centric way of working.

This course is designed to build familiarity with the core concepts and terminology of Product Management.

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Prerequisites

No prior experience in Product Management is required.

Target Audience

This course is designed for professionals who want to develop an understanding of Product Management including:

  • Project and Programme Managers
  • Service Delivery and Operations Teams
  • Infrastructure and Information Security Professionals
  • Business Leaders and Stakeholders involved in strategic planning

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Learning Objectives

By the end of this workshop, participants will be able to:

  • Understand the fundamentals of Product Management and how it differs from traditional project-based approaches.
  • Recognise key roles in Product Management.
  • Explore how product thinking can drive better decision-making and business outcomes.
  • Learn prioritisation techniques to focus on delivering value effectively.
  • Gain insights into the cultural and mindset shift needed to transition from project-led to product-led ways of working.

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Course Outline

Introduction to Product Management

  • What is Product Management, and why does it matter?
  • How Product Management differs from Project Management
  • The shift from project to product thinking

Key Roles in Product Management

  • Understanding the responsibilities of Product Managers, Product Owners, and Product Analysts
  • Collaboration between product roles and other business functions

Understanding Value and Prioritisation

  • How Product Management drives value creation
  • Prioritisation techniques: MoSCoW and WSJF.
  • Aligning business objectives with product decisions

Agile Product Delivery

  • Culture and mindset shift: Leading with product
  • How Agile principles support product-led approaches
  • Practical strategies for integrating product thinking in an organisation

Applying Product Thinking

  • Common challenges and how to overcome them
  • Practical steps for applying product management principles

Exams and Assessments

There are no exams or assessments related to this course

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Why choose QA

Dates & Locations

Need to know

Frequently asked questions

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Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

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How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course.

Once you have purchased the Online course and have completed your registration, you will receive the necessary details to enable you to immediately access it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

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