Overview
This advanced workshop equips experienced professionals and organisational leaders with the frameworks and facilitation skills needed to embed creativity as a strategic, sustainable capability. Participants will explore how to guide complex ideation processes, reconcile diverse perspectives, and apply creative thinking to long-term business challenges. The session focuses on strategic creativity—where innovation aligns directly with organisational direction and drives measurable impact. Through practical exercises and collaborative discussion, attendees will learn how to inspire, structure, and sustain creativity across their teams.
Prerequisites
Participants should have:
- Experience leading teams, projects, or cross-departmental initiatives.
- A working understanding of organisational strategy and innovation practices.
- A willingness to experiment with facilitation techniques and creative problem-solving tools.
Target audience
This workshop is designed for:
- Senior professionals, innovation leads, and change agents seeking to build organisational creativity.
- Leaders responsible for driving transformation, strategic planning, or new product and service development.
- Professionals aiming to cultivate collaboration and creative confidence across diverse teams.
Learning Objectives
By the end of this workshop, participants will be able to:
- Integrate creativity into strategic planning, innovation, and leadership decisions.
- Facilitate complex ideation sessions that balance divergent and convergent thinking.
- Manage conflicting viewpoints to achieve alignment and momentum in innovation efforts.
- Apply advanced frameworks such as design thinking and future-casting to address organisational challenges.
- Develop a culture of creativity by embedding collaborative habits and systems that encourage experimentation.
- Sustain long-term innovation capability aligned with evolving business priorities.
What will the course cover?
The role of creativity in strategic leadership
- Defining strategic creativity and its importance in organisational success
- Understanding creativity as a leadership discipline, not a one-off event
- Exploring how innovation drives resilience and competitive advantage
Advanced creative frameworks and tools
- Applying design thinking and systems thinking for strategic ideation
- Introducing future-casting and scenario-based creativity for uncertain environments
- Structuring innovation pipelines that connect ideas to measurable business outcomes
Facilitating diverse and high-impact ideation
- Leading complex brainstorming and problem-solving sessions
- Managing conflict and diversity of thought to strengthen creative outcomes
- Balancing freedom and structure to maintain focus and inclusivity
Creativity under pressure
- Addressing creative challenges during crises or rapid market change
- Enabling adaptive problem-solving when faced with ambiguity
- Encouraging resilience and optimism in high-pressure innovation contexts
Embedding creativity as a cultural capability
- Building systems, rituals, and incentives that reinforce creative behaviour
- Developing leadership routines that promote psychological safety and experimentation
- Measuring creative performance and linking innovation to strategic metrics
Sustaining long-term innovation
- Designing continuous learning and reflection frameworks
- Aligning creativity with data, AI, and cloud capabilities to enhance future readiness
- Creating a roadmap for scalable, cross-functional innovation practices
Exams and assessments
There are no formal examinations for this workshop. Learners will engage in collaborative exercises, self-assessment tools, and practical innovation challenges designed to evaluate creative leadership approaches and their organisational impact.
Hands-on learning
Participants will take part in live facilitation practice, guided creative workshops, and team-based innovation simulations. Through peer feedback and expert coaching, learners will refine techniques for fostering collaboration, managing ideation complexity, and embedding creativity into their leadership style.
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course.
Once you have purchased the Online course and have completed your registration, you will receive the necessary details to enable you to immediately access it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.