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Overview

A clear and compelling product vision provides direction, alignment, and purpose for teams and stakeholders. This one-hour webinar introduces the concept of product vision and explains why it is a critical foundation for successful product development and value delivery.

Participants will explore what makes an effective product vision, how it supports alignment and decision-making, and how a well-articulated vision helps teams focus on solving the right problems and achieving meaningful outcomes.

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Prerequisites

No prior knowledge is required.

Target Audience

This webinar is designed for a broad, introductory audience, including:

  • Individuals new to product thinking or product roles
  • Product owners, aspiring product managers, and business analysts
  • Stakeholders involved in shaping or influencing product direction
  • Anyone wanting to understand how vision drives product success

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Learning Objectivesv

By the end of this webinar, learners will be able to:

  • Explain what a product vision is and why it matters
  • Identify the key components of a strong product vision
  • Describe how product vision supports alignment and prioritisation
  • Recognise how a clear vision influences product outcomes and long-term success

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Course Outline

What is a Product Vision?

  • Definition and purpose of a product vision
  • The role of vision in aligning teams and stakeholders
  • Examples of effective product visions

Building a Strong Product Vision

  • Core questions: who it is for, what problem it addresses, and what success looks like
  • Introduction to the Vision Board approach

How Vision Influences Outcomes

  • Vision as a guide for decision-making and prioritisation
  • How vision supports focus, alignment, and long-term value delivery

Q&A and Reflection

  • Facilitated discussion and learner questions

Exams and Assessments

This webinar does not include an exam or formal assessment.

Hands-On Learning

Learning is supported through:

  • Facilitated discussion and real-world examples
  • Reflection on participants’ own products, services, or initiatives

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Why choose QA

Need to know

Frequently asked questions

How can I create an account on myQA.com?

There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.

If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".

If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.

Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

How do QA’s virtual classroom courses work?

Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.

How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course.

Once you have purchased the Online course and have completed your registration, you will receive the necessary details to enable you to immediately access it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

Let's talk

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