Overview
The Certificate in AI Fundamentals for UX provides a clear and practical foundation in how artificial intelligence works and how it can be applied within UX research and design workflows. Learners explore key AI concepts—including neural networks, tokens, context windows and large language models—and gain hands‑on experience using AI to enhance research, analysis, copywriting, wireframing and prototyping. This programme is delivered over the course of 3 weeks (2.5 hours each week).
Designed for UX and product professionals, the course emphasises practical application through live masterclasses, prompting exercises and real‑world AI tasks. Participants will build confidence in integrating AI thoughtfully and effectively into their processes and be prepared for a rapidly evolving future of UX practice.
Prerequisites
Participants should have:
- A working understanding of UX principles and practices.
- No prior AI experience required—only curiosity and willingness to explore.
Target Audience
This course is ideal for:
- UX, UI, product and content designers.
- UX and product researchers.
- Product managers seeking to integrate AI into workflows.
- Professionals looking to gain practical AI literacy to remain competitive in the design industry.
Objectives
By the end of this course, learners will be able to:
- Describe core AI concepts such as LLMs, context windows, tokens and neural networks.
- Understand how AI is applied across the design and research landscape, including opportunities, limitations and ethical considerations.
- Structure effective prompts to achieve high‑quality outputs.
- Use AI for research tasks including data analysis, insight extraction, journey mapping and persona creation.
- Apply AI tools to enhance design tasks such as UX copywriting, wireframing and prototyping.
- Integrate AI confidently into day‑to‑day design workflows.
Outline
Introduction to AI for UX
- The role of AI in shaping the future of UX
- Understanding why AI literacy is essential
- Foundations of how AI influences design and research workflows
Core AI Concepts
- Neural networks and how they function
- LLMs, tokens and context windows
- Strengths, limitations and ethical concerns in AI use
AI in Practice
- Practical applications across industries
- Real‑world examples of AI‑enabled UX work
- Responsible and effective use of AI
Prompting Skills for Designers
- Structuring clear, effective prompts
- Improving output quality and efficiency
- Hands‑on prompting exercises
AI for Research Workflows
- Analysing qualitative and quantitative data
- Extracting insights and generating research assets
- Creating personas and journey maps using AI
AI for Design Workflows
- Enhancing UX copywriting
- Generating wireframes and early prototypes
- Combining human creativity with AI‑powered efficiency
Practical Exercises and Live Learning
- Weekly live masterclasses with an AI/UX industry expert
- Real‑time practice applying AI techniques
- Peer collaboration and guided tasks
Exams and Assessments
There are no formal exams.
Assessment is achieved through:
- Hands‑on exercises
- Prompting tasks
- Real‑world AI applications
- Guided practice during live masterclasses
Hands‑On Learning
This course includes:
- Three live, interactive online masterclasses led by an industry‑leading AI/UX expert.
- Practical exercises for applying AI to research, design and prototyping tasks.
- Real‑world prompting tasks to build confidence and practical skill.
- Monthly refreshed content to stay aligned with advancements in AI.
Why Choose This Course
- Validated by global design leaders and aligned with industry expectations.
- Created by the UX Design Institute, a leader in UX education and certification.
- Provides a clear, practical entry point into AI for design professionals.
- Equips learners with future‑ready skills that enhance their career competitiveness.
- Includes an industry‑recognised AI certification upon completion.
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course.
Once you have purchased the Online course and have completed your registration, you will receive the necessary details to enable you to immediately access it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.