Overview
Please note: Due to the fast-evolving nature of generative AI and prompting practices, the exact sequence and emphasis of topics in this course may vary. Content is continuously refined to reflect current best practice and emerging techniques.
This full-day workshop equips professionals with advanced prompt engineering skills tailored to business contexts. Participants will refine their ability to communicate clearly with AI systems, unlocking more consistent, accurate, and creative outputs in role-specific scenarios. The course focuses on applying advanced prompting methods, customising AI tools for organisational needs, and embedding best practices for ethical and effective use. Through demonstrations, guided activities, and interactive discussions, learners will leave with confidence and practical techniques they can apply immediately in their work.
Prerequisites
Participants should have:
- A basic understanding of generative AI concepts, ideally from completing Generative AI Essentials or equivalent experience
- Familiarity with AI-driven tools such as chatbots or productivity assistants
- An interest in applying AI to role-specific business challenges
Target audience
This course is designed for professionals across departments including finance, HR, marketing, operations, IT, and leadership. It is intended for those with foundational knowledge of generative AI who want to advance their skills and apply prompting techniques to complex, real-world use cases.
Learning Objectives
By the end of this course, learners will be able to:
- Apply advanced prompting techniques with confidence and precision
- Use structured approaches to refine AI responses for clarity, accuracy, and creativity
- Implement strategies such as Chain-of-Thought and Few-Shot prompting for complex tasks
- Customise AI tools using personas, system prompts, and retrieval-augmented generation (RAG)
- Adapt AI outputs to their specific role and organisational requirements
- Recognise and apply ethical considerations when deploying AI in the workplace
- Explore future trends in AI prompting, including agents, integrations, and domain-specific applications
Course Outline
Advanced prompting principles
- Moving beyond the basics: clarity, context, constraints, and role instructions
- Structured prompting with persona, task, context, and format (PTCF)
- Iterative refinement: testing, evaluating, and improving prompts
Prompting techniques for complex tasks
- Strategies for reasoning and creativity: Chain-of-Thought and Few-Shot prompting
- Framing effective questions for more targeted outputs
- Debugging prompts: diagnosing and correcting off-target responses
Customising AI for your role
- System versus user prompts: maintaining control and consistency
- Designing reusable personas for role-specific applications
- Exploring platform-specific features such as custom GPTs and Gemini Gems
- Introduction to retrieval-augmented generation for organisation-specific data
Real-world applications and wrap-up
- Applying prompting techniques to participants’ real scenarios
- Best practices for integrating AI into daily workflows
- Addressing ethical and governance considerations in AI use
- Looking ahead: future model capabilities and integration opportunities
- Key takeaways and final knowledge check
Exams and assessments
There are no formal exams for this course. Learners will complete short knowledge checks in each module and participate in practical exercises to reinforce understanding.
Hands-on learning
This course emphasises interactive, applied learning through:
- Guided activities for building and refining prompts
- Role-specific scenario exercises with group feedback
- Live demonstrations of advanced techniques in action
- Collaborative problem-solving sessions where participants share challenges and successes
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course.
Once you have purchased the Online course and have completed your registration, you will receive the necessary details to enable you to immediately access it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.