Let’s make it work for you
ICAgile AI for Customer Insights Micro-credential
- Categories:
- Product Discovery and Design Agile and Lean
- Level:
- Intermediate
- Code:
- QAICAAICI
- Exam:
- Not Applicable
Overview
Understanding customers is more critical than ever in today’s data-rich environments. This ICAgile-accredited micro-credential helps learners apply AI tools to uncover customer behaviours, simulate feedback, and generate actionable insights. Participants will explore how generative AI can support profiling, pattern recognition, and strategic decision-making, while maintaining ethical standards and human oversight. The course focuses on responsible use of AI to enhance customer understanding and drive product and experience innovation.
Prerequisites
Learners should have:
- Completed Foundations of AI (ICAgile ICP-FAI), or have equivalent knowledge of generative AI tools and capabilities.
Target audience
This course is ideal for:
- Product managers, designers, analysts, marketers, and leaders seeking deeper customer insight
- Professionals aiming to improve customer experience and strategy through AI
- Teams working in customer-centric environments where data-driven decisions matter
What's included
Select your preferred way to learn:
What is Virtual?
Live, instructor-led training delivered online
Enables teams or individuals to learn together without travel, maintaining interaction, discussion and practical exercises while minimising time away from the business and supporting scalable training delivery.
Who is it for: Individuals and teams needing flexible, instructor-led learning without time away from the business.
Do you know about our Attend from Anywhere (AFA) option?
Join in person or remotely, with the same live instruction, interaction and hands-on experience—wherever you are.
What's included?
3 Hours instructor led course
6 month free access to QA learning platform
Free 6-Month Access: Learning Platform Discovery plan
Included FREE with every instructor‑led course
Get free guided access to the QA Learning Platform. Assess your skills, explore in-demand topics, and understand which areas to focus on.
Learn AI, Cloud, Data, and Leadership skills at your own pace.
Put skills into practice with hands-on Labs and Simulabs.
Validate knowledge and highlight gaps with skills assessments.
What is bespoke training?
Custom instructor-led training designed by QA to fit your needs
Tailored programmes built around your organisation’s goals, challenges, and skill levels. Delivered in the format that suits you to maximise relevance and impact.
Best for: Organisations and teams looking to target specific business priorities and capabilities with QA subject matter expertise.
Find out more about the course:
Dates
No dates available?
Can't find a date that fits? Need to train your whole team, explore classroom options, or looking for a discount?
Learning outcomes
By the end of the course, participants will be able to:
- Generate and analyse AI-driven customer profiles, identifying risks and opportunities
- Apply AI techniques to uncover behaviours and validate relevance
- Design and simulate customer feedback collection using generative tools
- Use insights to inform product development, customer interactions, and strategic planning
- Evaluate ethical implications of AI in profiling and decision-making
Course outline
Introduction: why AI for customer insights
- The role of AI in modern customer understanding
- Opportunities and challenges in AI-assisted insight generation
Customer profiling: opportunities and risks
- Techniques for building AI-generated profiles
- Bias, privacy, and ethical considerations in profiling
Uncovering behaviours with AI techniques
- Identifying patterns and behavioural signals
- Validating relevance and segmenting audiences
Designing and simulating feedback collection
- Using AI to model customer responses
- Creating feedback loops and testing assumptions
Applying insights to strategy and customer experience
- Translating insights into product and service improvements
- Aligning findings with business goals and customer needs
Ethics and responsible AI use
- Transparency, fairness, and human oversight
- Case studies on ethical AI in customer contexts
Exams and assessments
Participants will be assessed through:
- Practical exercises and scenario-based activities
- Application of AI tools in customer insight case studies
- Completion of the course earns the ICAgile AI for Customer Insights badge (micro-credential)
Hands-on learning
The course includes:
- Guided walkthroughs of AI tools for profiling, behaviour analysis, and feedback simulation
- Real-world customer insight scenarios and group exercises
- Instructor-led sessions to refine strategic thinking and ethical awareness
Good to know
Ready to book? Complete the form and a member of our team will be in touch shortly to discuss your options.
Let’s make it work for you. Speak to one of our learning experts today.
What our customers are saying
“It’s been great to see significant improvements with how we manage resources including costs and in-house solutions from fundamental data skills training.”
Aravinth Pandian
Head of Business Intelligence, East London NHS Foundation Trust
“I love the labs at QA! The way they're integrated with video learning makes it a hands-on experience which is unrivaled to my knowledge. This makes it a delightful experience for those who learn by doing and like to get stuck in.”
Tom Walkinshaw
Analyst, JPMorgan Chase & Co.
Portfolio Director
Paddy Dhanda
Portfolio Director – Product Discovery, Design & Agile
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course.
Once you have purchased the Online course and have completed your registration, you will receive the necessary details to enable you to immediately access it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.