Digital Marketing
SCQF Level 6

Apprenticeship programme (Scotland)

Download programme overview Enquire now
01

Summary

02

About this course

03

Careers

04

Modules

05

Learner support

06

Entry requirements

07

Enquire now

This programme is delivered by QA with the apprenticeship certificate awarded by SQA.

The Digital Marketing Modern Apprenticeship combines high quality training and on-the-job experience to create skilled digital marketing professionals. The QA programme equips apprentices with the real-world skills they need to tackle a varied and fast-paced role, helping businesses thrive in the online marketplace.

Our programme combines technical skills training with marketing principles – getting apprentices ready to take on the technical aspects of digital projects whilst understanding the marketing theory behind them.

You will be equipped to work in roles such as:

  • Social Media Marketer
  • Communications Officer
  • Digital Marketing Assistant
  • Website Administrator

Mandatory Units

  • Understanding the business environment
  • Understanding legal, regulatory and ethical requirements in sales or marketing
  • Using collaborative techniques
  • Principles of marketing and evaluation
  • Developing own professionalism
  • Digital metrics and analytics

Optional Units

  • Digital marketing principles
  • Creative business skills (photoshop and video editing)
  • Email & social media marketing
  • Analytics
  • Creative content skills (web skills)
  • Search engine optimisation (SEO) and Pay-Per-Click (PPC)


Plus many more options that can be discussed with your account manager/skills coach.

You'll have a whole team behind you to help you get the most out of your apprenticeship, including:

  • Your line manager
  • A skills coach
  • A safeguarding specialist
  • A learning support specialist

No set entry requirements.

Interested in hiring an apprentice?

Contact us today via the form or give us a call on 0141 226 1375

If you're an individual interested in starting an apprenticeship, find out more here

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The Digital Marketing Modern Apprenticeship combines high quality training and on-the-job experience to create skilled digital marketing professionals.

Our programme combines technical skills training with marketing principles – getting apprentices ready to take on the technical aspects of digital projects whilst understanding the marketing theory behind them.

Download our whitepaper to find out why incorporating Digital Marketing is essential for Scottish businesses.

Download Digital Marketing whitepaper