Digital Marketing
SCQF Level 6

This programme is delivered by QA with the apprenticeship certificate awarded by SQA.

The Digital Marketing Modern Apprenticeship combines high quality training and on-the-job experience to create skilled digital marketing professionals. The QA programme equips apprentices with the real-world skills they need to tackle a varied and fast-paced role, helping businesses thrive in the online marketplace.

Our programme combines technical skills training with marketing principles – getting apprentices ready to take on the technical aspects of digital projects whilst understanding the marketing theory behind them.

You will be equipped to work in roles such as:

• Social Media Marketer
• Communications Officer
• Digital Marketing Assistant
• Website Administrator

Mandatory Units

• Understanding the business environment
• Understanding legal, regulatory and ethical requirements in sales or marketing
• Using collaborative techniques
• Principles of marketing and evaluation
• Developing own professionalism
• Digital metrics and analytics

Optional Units

• Digital marketing principles
• Creative business skills (photoshop and video editing)
• Email & social media marketing
• Analytics
• Creative content skills (web skills)
• Search engine optimisation (SEO) and Pay-Per-Click (PPC)

Plus many more options that can be discussed with your account manager/skills coach.

You'll have a whole team behind you to help you get the most out of your apprenticeship, including:

• Your line manager
• A skills coach
• A safeguarding specialist
• A learning support specialist

No set entry requirements.

Interested in hiring an apprentice?

Contact us today via the form or give us a call on 0141 226 1375

If you're an individual interested in starting an apprenticeship, find out more here