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Intelligent Project Sponsorship

Project sponsorship is one of the most influential roles in determining the success of major initiatives. Yet, despite its critical importance, sponsorship is often misunderstood or underutilised.
Our APM-endorsed Intelligent Project Sponsorship Executive Education programme is designed to elevate the Sponsor role beyond oversight to intelligent leadership. It’s not just about supporting projects; it’s about enabling them to succeed.
Executive Education sponsorship programme
Throughout your journey, you’ll explore sponsorship responsibilities from strategic alignment and business case excellence to governance, risk, and stakeholder leadership.
- APM-endorsed
- Lead with confidence and influence
- Champion outcomes that matter
- Optimise ROI
The programme
This Executive Education programme consists of six half-day modules.
- Role of the Sponsor in Major Projects
- Project lifecycle and project governance requirements
- Best practice principles for Sponsors
- Developing robust business cases
- Benefits management
- Understanding economic, financial, and social value
- Governance frameworks and sponsor responsibilities
- Assurance planning and decision gates
- Working with regulators, and other stakeholders
- Risk management
- Leading through uncertainty and change
- Systems thinking and interdependencies
- Sponsor-led stakeholder engagement strategies
- Navigating political, public, and investor landscapes
- Communicating value and progress
- Peer learning and Sponsor roundtables to discuss achieving ongoing consistency and cohesion in performing the role
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