2018 has seen both the evolution of new trends and the growth of trends that were simply seedlings as little as a year ago:
Chatbots are a great example of how digital advancements are shaping marketing automation within businesses. Living in an ‘information now,’ era, this technological evolution delivers customer information quickly, accurately and in a way that feels personal.
How many of us have been inspired to investigate a product or service based on a video we have watched online? The reality is over 64%¹. Video content remains king, with YouTube viewers watching a billion hours of video and Facebook users consuming over 8 billion videos each day². Marketers today need to know the basics of how to create engaging videos.
Social media stories have increasingly grown in popularity - beginning as a personal trend, with businesses quickly following suit. This year, stories have become a social media staple and a digital trend that marketers cannot ignore. With users posting 250 million stories worldwide on Facebook, Snapchat and Instagram³, it is important that businesses now start to think about how they can make theirs deliver value.
4. Artificial intelligence
Marketers are using AI software to better analyse consumer behaviour and search patterns from social platforms, blogs and articles to understand how their products and services are being found. This data analysis has also created a ‘know-demand economy,’ whereby, data trends enable consumer recommendations such as Amazon Dash Replenishment, Netflix film recommendations and subscription boxes such as Graze Snacks.
By now you will be familiar with the General Data Protection Regulation (GDPR) which came into effect in May 2018. Developments have been made to the ways in which businesses market to consumers, collect personal data and process personal data. Marketers must comply with these changes and understand how they will likely shape digital activities and strategies moving forward.
Find out more about these key trends in our free guide.