Lynsey Sweales

Global Customer Growth & Digital Transformation Strategist

Customer-centric growth strategist helping global brands drive digital transformation and measurable results.

Meet the Fellow

Background

Lynsey Sweales is a seasoned growth strategist and keynote speaker with over 25 years of experience across B2B and B2C sectors.

Lynsey guides organisations—from start-ups to global brands—through customer-centred strategy, digital transformation and AI-enabled go-to-market execution.

With a global footprint covering APAC, EMEA, LATAM and North America, Lynsey turns complexity into clarity for senior teams and boards, delivering impact through insight and innovation.

Market Sector Focus

Digital Transformation & Customer Strategy
Artificial Intelligence & Data-led Decisions
Go-to-Market (GTM) Execution & Growth
E-commerce & Digital Shelf Optimisation
CPG / FMCG & Luxury Brands
Technology & Manufacturing
Marketing, Analytics, SEO & CRO
Global Expansion & Multiregional Strategy
Corporate Leadership Development
Board-level Advisory & Innovation Governance

Experience

Lynsey has consulted, trained and spoken for leading organisations such as L’Oréal, Google, Amazon, PwC, Emirates, Tetra Pak, Colgate Palmolive and the United Nations, helping them unlock growth by deeply understanding their customers.

Lynsey's work spans start-ups through to global enterprises across Singapore, India, Australia, Saudi Arabia, China, Oman and the USA.

Equally strategic and technical, she blends design thinking with analytics, enabling senior teams to adopt change and deliver real-world results.

Areas of Expertise

Customer-Centric Strategy & Insight
Digital Transformation Leadership
AI & Data-Driven Growth
Go-to-Market (GTM) Strategy
E-commerce & Digital Shelf Optimisation
SEO, CRO & Analytics-led Marketing
Global Market Expansion & Scale-up Growth
Board & Executive Advisory
Leadership Development & Facilitation
Change-ready Culture & Innovation Management

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