UK’s largest training provider turns 40 – and pioneers the era of AI-driven learning
This October, QA - the UK’s largest provider of apprenticeships and workplace training - marks 40 years of teaching the critical tech and digital skills businesses and individuals need to succeed amid change.
QA has led in workplace upskilling through the rise of the personal computer and the dot-com boom, to the shift to cloud computing and mobile-first.
Now, it leads the charge in the greatest wave of technological disruption to hit the workforce in four decades: Artificial intelligence.
As AI reshapes industries and jobs, it is also reshaping training. Traditional approaches are no longer sufficient.
QA is pioneering AI-driven training solutions that prepare organisations for the future. Whether it’s frontline employees learning to harness AI tools, or technical teams mastering machine learning and data science, QA delivers tailored AI skills for every business persona.
“AI is not just driving what we teach – it’s revolutionising how we teach,” said Ben Sweetman, SVP of Learning Products at QA. “Our cutting-edge gamified learning experiences are built using the power of Copilot, and our AI learning assistant, ELA, helps learners achieve deeper outcomes through personalised, intelligent support.”
AI skills are now essential for driving productivity, operational efficiency, and enhanced customer experiences – all of which contribute to a stronger competitive edge. QA is marking its industry landmark with a call for organisations to join the future of AI-driven training.
“Closing the skills gap is an urgent priority, and only future-facing, innovative, AI driven training is going to get us there. We want more organisations to join this movement, and we’re offering 40% off our top 40 instructor led courses, for 40 days...” Mr Sweetman shared.
Backed by experience, and powered by AI, QA is leading the next phase of modern training transformation.