Power your organisation with Digital Marketing skills
Digital Marketing is moving faster than ever in the age of AI. Be one of the businesses that keeps up. Drive sustainable growth, competitive edge, and customer connection through expert-led training.
We partner with the best
Navigate the Digital Marketing landscape
In today’s fast‑moving digital economy, brands face mounting challenges: rising customer expectations, increasing channel complexity, and the rapid evolution of AI‑driven marketing tools.
Leading Digital Transformation in the age of AI
AI and Marketing technology aren't just tools – they're redefining how brands compete, scale and grow. Develop the strategic clarity and technical literacy required to lead cultural change in the era of intelligent Digital Marketing.
Harness AI responsibly and unlock personalisation at scale to carve out competitive advantage and walk the path of transformation with confidence.
Digital Transformation and AI Literacy
Feel empowered to cut through the landscape and make informed choices that drive your Marketing organisation towards change.
Master the concepts and considerations required to lead digitally-native teams through the age of AI and automation with strategic certainty. Filter and navigate the ecosystem with the clarity required to deliver on your objectives and targets.
AI for business growth
Manage the cultural mindset shift and change mentality required to harness AI tools and technology.
Unlock competitive gains by selecting and initiating the correct programs and workstreams, measuring effectively and empowering cross-functional units.
Modern eCommerce and performance marketing
Take control of the digital commerce landscape with strategic decision making and channel filtering.
Drive rapid conversion, scale in high-speed marketplaces and maximise effectiveness with real-time performance optimisation.
Growth acceleration for Digital Marketing practitioners
Equips technical teams with the essential knowledge to design scalable, secure, and cost-efficient cloud solutions.
By understanding key best practices, security protocols, and optimisation strategies, teams can drive innovation while maximising value and performance.
AI literacy and proficiency
Master the tools and technology that enable predictive insights, automated campaign execution and measurement, and deeper data analysis.
Honing the skills to guide and interpret AI outputs translates to improved conversion, retention and brand advocacy.
Data and personalisation in the digital age
Precise, audience-led strategies are the only winning approaches to today's targeting.
Harness a range of Digital Marketing data sources to deliver hyper-personalisation across all touchpoints within the customer journey.
Modern eCommerce and media mix
In today's digital commerce landscape, every click matters. Develop the skills to connect performance media with marketplace dynamics.
Manage full-funnel performance to maximise discoverability and conversion.
Future-proofing your Digital Marketing organisation
Build the practical and conceptual skills to navigate today's modern digital landscape.
Explore the market trends and technology driving high-impact Digital Marketing efforts; develop a data-driven-decision mindset; craft personalisation-driven strategies; optimise the e-commerce and digital shelf environment through practical, real-world context.
Digital tools and automation
Amplify your impact with essential tools, platforms, and strategies for targeting, personalisation, and analytics.
Unlock Martech essentials and leverage the efficiencies of automation and digital execution.
Data-driven targeting
Reach and convert the right audience, at the right time.
Develop fundamental skills on segmentation, data collection and analysis, and customer journey mapping to deliver the personalisation that modern customers demand.
Winning the digital shelf
The modern marketer knows how to maximise discoverability and conversion across the digital commerce ecosystem. Hone your skills on product visibility, category managaement, and AI-optimised content creation.
Tailored learning pathways and playlists
Digital Marketing for leaders pathway
Work through a blend of self-paced and instructor-led, expert-driven training to hone the skills required to lead in the era of digital change and disruption.
Digital Marketing accelerator pathway
Dive into a blended learning curriculum to amplify crucial AI, data, and digital enablement skills.
Future-ready Digital Marketer pathway
Embark on a self-paced learning journey to develop mastery of the fundamental pillars of modern Marketing excellence.
Why invest in upskilling your marketing function?
Global e‑commerce sales for 2025, reflecting strong year‑on‑year growth.
Increase in data‑driven calls‑to‑action on engagement and conversion. Personalisation drives performance.
increase in content production efficiency with AI‑enabled tools
Molson Coors Beverage Company, a global brewing leader partnered with QA to empower its Key Account Managers. With a heritage rooted in quality and innovation, Molson Coors sought to elevate its commercial teams’ digital and analytical capabilities to stay ahead in an increasingly competitive and data-driven beverage market.
Can’t find talent? Then create your own.
There weren’t enough people with skills in Microsoft Azure at Fujitsu – so they had to rely on contractors. This was costly for them, and also risky. QA worked with them to create their Microsoft Azure Technical Academy – that would meet their need for skills now, and in the future.
The Academy is designed to give around 500 people the right skills (and certifications) – and most importantly, help them put their new skills into practice, developing their knowledge beyond the classroom.
Insights from the experts
“Modern marketing moves faster than at any time in history, and if your organisation doesn't keep up, you can be sure your competitors will!
“Digital Marketing excellence isn't luck – it's strategy, data, and execution enabled by AI and automation. Investment in skills, not just software, empowers your teams to deliver the hyper-personalisation that target audiences crave.”
News & views
Master the world of Digital Marketing & eCommerce
Learn new skills at your own pace with our online platform. Explore a range of Digital Marketing skills, with hours of content, courses and exams.
- Close skills gaps
- Smart assessments & continued learning
- AI-powered hands-on labs
Run by industry experts, our Digital & eCommerce instructor-led courses offer a structured, immersive learning experience.
- Microsoft 365 Copilot, Tableau, Power BI, and more
- Approved training courses and certifications
- Increase the power of digital insights at scale
Our Digital Marketing apprenticeships equip teams with the skills to optimise campaigns across social, email, and web, strengthening brand presence.
- Apply knowledge across multi‑channel campaigns
- Leverage customer insights
- Build confident marketers who optimise performance
Hear from our customers
“Some of our teams are putting up training numbers that are really quite incredible. When there's a culture of continuous improvement, [QA's learning platform] really enables you to learn new skills and excel in your learning.”
“QA's training and hands-on labs are a powerful approach to maximizing the value of Microsoft 365 Copilot adoption. Copilot is a once-in-a-generation technology, and using QA to learn this technology is a smart way to harness AI-driven productivity.”
“We’re creating a level playing field with QA. We can bring employees in from stores and build up their foundations in data. We have amazing opportunities in our technology team, like consumer analytics.”
Frequently asked questions
Why choose QA for Digital Marketing training?
We have a comprehensive library of over 100 Digital Marketing and eCommerce courses within our self-paced library. These cover a wide range of topics, including data, digital merchandising, SEO, social media and digital advertising.
We also offer a number of instructor-led training courses, delivered by industry experts. These have been designed to prepare individuals for the new age of Digital Marketing, with courses focused on trend-led data, AI optimisation and more.
We also offer Digital Marketing apprenticeships, supporting organisations in finding new marketing talent, and helping learners to kickstart a career in marketing through apprenticeship programmes with leading organisations.
Which Digital Marketing & eCommerce skills do businesses need?
Businesses today need people who can confidently manage and improve activity across all major digital channels. That includes practical skills in SEO, paid advertising, social media, email marketing, content creation and analytics.
As online shopping and customer expectations continue to grow, teams also need a good understanding of eCommerce merchandising, conversion optimisation, and how to use customer insight to shape campaigns.
With new tools and technologies emerging all the time, especially around automation and AI, having up‑to‑date digital skills is essential for delivering strong, consistent results.
Why should organisations invest in Digital Marketing & eCommerce training?
Digital Marketing and eCommerce training helps organisations stay competitive in a fast‑moving landscape. By developing in‑house skills, teams can run more effective campaigns, make better use of data and improve performance across channels.
Training also supports long‑term capability building, reducing reliance on external agencies and giving teams the confidence to adapt as platforms, tools, and customer expectations evolve.
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Start your digital transformation journey today
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