Generative AI Essentials on AWS

24 September 2026 | 09:00 - 17:30 (BST)

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Generative AI is transforming the way organisations innovate, operate, and compete. Join our free, one-day Generative AI Essentials on AWS course and gain the knowledge and confidence to start using Generative AI responsibly in real business scenarios.

This expert-led course introduces the fundamentals of Generative AI, explores practical use cases across industries, and shows how AWS services like Amazon Bedrock can be applied to solve real-world problems.

Please note that there are only a limited number of spots on this course. This is a live event and no recording will be available post-event. Please only register if you are available to attend the live session.

Why Attend?

  • Free of charge – 1 full-day course at no cost to you, for limited dates in 2026 only
  • AWS-aligned training delivered by AI and cloud experts
  • Practical, business-focused approach
  • Hands-on demos and labs using real AWS Generative AI services
  • Ideal starting point for non-technical and technical professionals

What You’ll Learn

  • Summarise generative AI concepts, methods, and strategies
  • Discuss the appropriate use of generative AI and machine learning and their technologies
  • Describe how to use generative AI responsibly and safely
  • Recognise the types of generative AI solutions with specific use cases
  • Explain implementation and project planning of generative AI to your organisation

Target Audience

This course is intended for those with limited prior knowledge of generative AI:

  • Business analysts
  • IT support
  • Marketing professionals
  • Product or project managers
  • Line-of-business or IT managers
  • Sales professionals

There are no pre-requisites for this course.

Course Outline

Module 1: Introducing Generative AI

  • Generative AI explained
  • Foundation models
  • AWS generative AI services
  • Demo: Generative AI solution

Module 2: Exploring Generative AI Use Cases

  • Identify suitable use cases
  • Generative AI applications and use cases
  • Explore generative AI use case scenarios
  • Use case for class

Module 3: Essentials of Prompt Engineering

  • Introduction to prompt engineering
  • Prompt design best practices
  • Advanced prompting strategies
  • Model settings and parameters
  • Hands-on Lab: Optimising Slogan Generation with Amazon Bedrock

Module 4: Responsible AI Principles and Considerations

  • Introduction to responsible AI
  • Core dimensions of responsible AI
  • Generative AI considerations
  • Hands-on Lab: Implementing Responsible AI Principles with Amazon Bedrock Guardrails
     

Module 5: Security, Governance, and Compliance

  • Security overview
  • Adverse prompts
  • Generative AI security services
  • Governance
  • Compliance

Module 6: Implementing Generative AI Projects

  • Introduction – Generative AI application
  • Define a use case
  • Select a foundational modelImprove performance
  • Evaluate results
  • Deploy the application
  • Demo: Amazon Q Business

Module 7: Integrating Generative AI into the Development Lifecycle

  • Introduction
  • Hands-on Lab: Capstone – Creating a Project Plan with Generative AI

Module 8: Course Wrap-up

  • Next steps and additional resources
  • Course summary

Complete the form below to book your place. Please ensure you are available to attend this webinar on this specific date.

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