This Cookie Notice explains how the QA group of companies ("QA", "we", "our" or "us") use cookies and similar technologies to recognise you when you visit any of our websites, portals or online learning environment ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by us are called "first party cookies". Cookies set by parties other than us are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the Website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use cookies to provide easier navigation around the sites and gather anonymous analytics information. In some cases, cookies are used to provide functionality within sessions, such as within portals or learning environments. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. For example, we may use Google Analytics (a third party cookie) within our Websites to monitor how visitors have landed on our Website, and how they consequently navigate it. This is done so that we can see aggregated (not individual) statistics about which content our users access most frequently.

From time to time we may have links to other services such as social media or video services on our Website. These third party services may drop cookies on your computer when you use them. Due to the nature of how cookies work, we cannot access these cookies nor control their use. Likewise, these third party services cannot access our session or analytics cookies.

How can you control cookies?

You have the right to choose whether or not to accept cookies and to set your own cookie preferences on your computer.

These preferences can be to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at all. However, by opting not to receive cookies at any time, certain features of the Website cannot be provided and you may not be able to enjoy the Website to its fullest. All web browsers are different and to learn how to change your cookie preferences, check the "Help" menu of your browser.

Unless the user's browser has been configured so that it will refuse cookies, our Websites notify the user that the site makes use of cookies and allows the user to customise their browser to configure their preferences.

Cookies notification and control

On our Websites we have provided a cookie control that is visible on the page. This control provides information on our use of cookies and seeks the user's agreement before proceeding to use the site.

Cookies within our Websites



Cookie Name


ASP Session Cookies


These cookies are used to identify the users sessions on our servers. The session being an area on the server which is used to store data between HTTP requests.
When a user connects to our website, a unique session ID will be affiliated with the user. This cookie contains the user's session ID and the cookie will expire at the end of the session (when user closes their browser).


Infinity Call Tracking


We use Infinity call tracking cookies in order to ascertain where a website visitor came from and what phone number to display to them. Many of these cookies are stored on a per-installation basis and so will be suffixed with the Installation ID (denoted by).





Optimizely uses persistent visitor-level cookies and localStorage to uniquely identify visitors, track their actions, and deliver consistent experiences across page loads. It sets a number of cookies, each storing a different set of data.




Wow Analytics/Communigator


WOW Analytics cookies provides further analytical information about the visitors and usage of our website.






Hotjar is used by us to understand how our website visitors use the website. These session cookies are set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

Google Analytics


These cookies are used to collect information about how visitors use our sites. We use the information to compile reports and to help us improve the sites. The cookies collect information in an anonymous form, including the number of visitors to the sites, where the visitors have come to the site from and the pages they have visited.



Google Dynamic Remarketing

For more information on the specific names of Google cookies please visit this page.

Dynamic remarketing cookies let us show previous visitors ads that contain information from pages they have viewed on our website.

Google Adwords Conversion

For more information on the specific names of Google cookies please visit this page.

Google Adwords Conversion cookies let us track significant events like course bookings and contact form submissions. We can then use this information to optimise Google Adwords campaigns effectively.

Google Website Call Conversion


These cookies allow us to understand where our online advertising is being effective.


Post Code Anywhere


This Website uses PostcodeAnywhere. A single cookie is used to retrieve a list of addresses previously retrieved by the user from PostcodeAnywhere database so they do not have to complete the full address each visit.



If you make a purchase within our website, we use Worldpay to provide the card transaction service. Worldpay will set a cookie when it is providing that service.



Set by LinkedIn when a web page contains an embedded "Follow us" panel.



Set by Twitter - The cookie allows the visitor to share content from the web site on to their Twitter profile.



Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.



This cookie determines whether the browser accepts cookies.



The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.

For example, if a visitor is in a coffee shop where there may be several infected machines, but the specific visitor's machine is trusted (for example, because they completed a challenge within your Challenge Passage period), the cookie allows Cloudflare to identify that client and not challenge them again. It does not correspond to any user ID in your web application, and does not store any personally identifiable information. This cookie is absolutely necessary for supporting Cloudflare's security features and cannot be turned off.

Vimeo (Video)


We use Vimeo to embed videos onto our website. These cookies are used by Vimeo to track information about how the Vimeo service is being used, so Vimeo can make improvements and report on performance.

YouTube (Video)


YouTube cookies are used to attempt to estimate the video speed for a particular YouTube hosted video. YouTube uses this data to identify ways it can help improve your viewing experience by determining the amount of time you need to wait before you can watch the video. It also helps determine the quality of the video you can watch. They also track your preferences so that related content or adverts can be shown within the YouTube video.

Updates to this Cookie Notice.

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Notice indicates when it was last updated.

Contacting Us

If you have any questions about our use of cookies, please do not hesitate to contact us, or our DPO, via email at