Celebrate National Apprenticeship Week with QA
Digital Marketing
SCQF Level 7
Apprenticeship programme (Scotland)
In today’s marketplace businesses who embrace digital marketing gain a competitive edge. This programme teaches all the necessary skills to leverage the power of the internet and elevate your marketing to the highest level.
Why choose Digital Marketing?
This apprenticeship programme leads to the Diploma in Digital Marketing SCQF Level 7 awarded by SQA. It combines high quality training and on-the-job experience to create skilled digital marketing professionals.
- Search engine and email marketing
- Content marketing
- Social media
Overview
Programme structure
12 months duration including access to our online learning platform.
Teaching combines technical skills training with marketing principles – getting apprentices ready to take on the technical aspects of digital projects whilst understanding the marketing theory behind them.
Entry requirements
There are no set entry requirements for learners.
The only thing to bear in mind is that your job role must fit your chosen apprenticeship qualification, allowing you to complete the relevant units. QA will undertake a role-matching exercise to help you.
Learner journey
You'll have a whole team behind you to help you get the most out of your apprenticeship, including:
- Your line manager
- A skills assessor
- A safeguarding specialist
- A learning support specialist
In addition the course learning is supported by our AI Learning Assistant ELA so you can self test, practise, and ask questions as you study.
Allow 2-4 working hours per week to complete digital learning activities. Over the course of the programme, there are approximately 16 virtual workshop training days (depending on the options chosen).
Mandatory units
- Manage Personal Development
- Social Media Channels and Digital Platforms
- Promoting Content Through Social Media Channels, CRM Systems and Digital Platforms
- Comply with Ethical, Legal, Regulatory Requirements and Codes of
- Practice in Digital Marketing
- Numeracy Core Skill achieved at SCQF Level 6
- Meta Skills and Professionalism
Advised optional units
- Use Analytical Tools to Evaluate Performance of Digital Marketing Activities
- Create and Update Web Pages
- Collect and Analyse Marketing Research Data
- Minimal one additional enhancement unit to be discussed with your Skills Assessor
- Other units can be selected if relevant to your job role
Plus many more options that can be discussed with your account manager/skills assessor.
Job roles
This programme is suitable for multiple roles, such as:
- Social Media Marketer
- Communications Officer
- Digital Marketing Assistant
- Website Administrator
Progression pathway
Holders of the Diploma in Digital Marketing SCQF Level 7 can progress to a Level 8 apprenticeship as the job role evolves, or to BA (Hons) Business Management Graduate Apprenticeship with the University of the West of Scotland (UWS).
Apprenticeships Enhanced
Enhance every apprenticeship at learner level, whether with additional vendor certifications, data skills, or AI literacy. A selection of bolt-on courses ensures every apprenticeship can be customised.
What our learners say
“The digital marketing apprenticeship has impacted my life massively. Not only have I gained a marketing qualification, I've gained enough knowledge and experience to set up my own social media marketing business at just 20 years old!”
“Originally I was trying to get into med school but couldn’t garner enough funding. I had heard about apprenticeships in school before so I thought I should give that a try. Now, I’m getting paid to learn something I love to do and I really do feel I could become anything and that the sky’s the limit. I think apprenticeships are inclusive, flexible, and challenging.”
Our apprentices work here
Become an apprentice
Your first step is to apply for one of our apprentice jobs.
Apply for one of our apprentice roles by exploring current vacancies. By visiting our apprenticeship platform you can explore, filter, and find the perfect opportunity to kickstart your career.
Upskill your entire team
Build skills, unlock potential
Recruit or train apprentices with our customised solutions. From identifying skill gaps to delivering training, we provide end-to-end support to help your team grow and achieve faster results.
Let's talk
Find an apprentice and start your digital transformation journey today
Contact us today via the form or give us a call