Digital Product Manager Level 4 Apprenticeship
Turning ideas into successful digital products requires a blend of strategic thinking, customer insight and data-driven decision-making.
The Digital Product Manager Level 4 Apprenticeship develops product leaders who can identify opportunities, align stakeholders and deliver impactful solutions, helping organisations increase innovation, maximise return on investment and create products that drive sustainable growth.
Trusted by 7,000+ organisations globally
Why choose the Digital Product Manager programme?
Product management delivers user-centric solutions, ensuring businesses bring impactful digital products to market efficiently. This apprenticeship equips your organisation with the product visionaries, leveraging AI to drive the success of digital products from idea to launch. This programme enables users to:
- Streamline time-to-market
- Build AI-Enabled capability
- Improve Product Decisions
- ICAgile certification
AI skills. Built in.
Microsoft Copilot in all apprenticeship programmes
AI is for everyone, not just technical teams. Every QA apprenticeship includes Microsoft Copilot training for every learner, at no extra cost, delivering AI readiness that benefits your entire organisation.
Level 4 Digital Product Manager programme details
- Details of standard: Digital Product Manager
- Level: 4
- Total cost: £18,000
- Programme duration: 14 months
- Live instructor sessions: 17 days
Entry requirements
Entry requirements for this programme are as follows:
- Level 3 Qualification (Apprenticeship/1 x A Level in any subject/BTEC etc.)
- OR equivalent work experience (typically 2 years in a relevant role)
PLUS - 5 x GCSE’s including English & Maths at Grade 4 (C) or above .
Learner journey
This programme combines live workshops, self-paced learning, and on-the-job application.
Learners are supported by a dedicated Digital Learning Consultant (DLC) and follow QA’s “Discover, Practise, Apply” methodology.
Modules | 14 months
Module 1: Principles of Product Management
Module 2: Designing AI-Powered Products
Module 3: Stakeholder Engagement
Module 4: AI-Driven Research & Innovation
Module 5: AI-Enhanced Product Development
Module 6: AI-Powered Product Operations
Module 7: Applied Product Management
EPA | 4 months
- Professional discussion
- Project and Practical Assessment
Integrated Certifications
ICAgile Product Management Certification is included upon completion of this apprenticeship.
Qualification
IfATE DPM4 Qualification Award
AI-powered apprenticeships
AI is for everyone, not just technical teams. Every QA apprenticeship programme includes built-in Microsoft Copilot training for every learner.
- No extra cost, no separate programme, just built-in AI modules
- Practical AI training designed for every role
- Develop AI readiness across your organisation
Job roles
This programme is suitable for multiple roles, such as:
- Digital Product Manager
- Associate Product Manager
- Junior Product Manager
Funding
There is no cost to you as an apprentice. Apprenticeships are fully funded through your employer.
If you are an employer, the maximum funding for this programme is £18,000. Expenses for travel to QA centres should be covered by the employer.
Find out how your organisation could benefit from the Apprenticeship Levy.
Tools and technologies
Apprentices will learn to use a variety of tools and technologies, including:
Workshop & collaboration
- Miro
Data visualisation and analysis
- SQL
- MS Excel
- Mixpanel
Version control
- Git
Large Language Models (LLM)
- ChatGPT
Digital by Design
Our market-leading approach accelerates skill development and achievement through our Discover, Practise, Apply methodology, ensuring that both learners and employers are fully supported throughout their programme.
Discover
Leveraging QA’s learning platform, learners follow a development path focused on their job role.
Practise
Learners come together for instructor-led training sessions, practising their skills through hands-on labs and sandboxes in a safe environment.
Apply
These learnings are applied through work-based activities at key and sequenced stages, supported by Digital Learning Consultants.
Digital Product Manager downloads
Download programme guideWhat our learners say
"I saw data as something that is always going to be needed in every company. I wanted learn somewhere with hands-on experience, which I would say is as important as the qualification, and that's something that you get much more in an apprenticeship. In my day-to-day role I troubleshoot people's issues and make databases to make everyone's life easier.”
“Originally I was trying to get into med school but couldn’t garner enough funding. I had heard about apprenticeships in school before so I thought I should give that a try. Now, I’m getting paid to learn something I love to do and I really do feel I could become anything and that the sky’s the limit. I think apprenticeships are inclusive, flexible, and challenging.”
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If you're an individual interested in starting an apprenticeship, you can get in touch with us via our apprenticeship platform.