Let’s make it work for you
Data Storytelling for Marketing
- Categories:
- Digital Marketing Data and Office Applications
- Level:
- Intermediate
- Code:
- QADMDS
- Exam:
- Not Applicable
Overview
This intensive half-day workshop is designed to equip participants with the skills to create impactful data stories. Through hands-on exercises, real-world case studies, and interactive discussions, learners will explore how to transform raw data into compelling narratives tailored to specific audiences. By the end of the session, participants will have developed actionable strategies to enhance workplace communication through data storytelling, helping to bridge communication gaps and drive better decision-making.
Prerequisites
This workshop is designed for beginners and does not require prior experience in data storytelling. However, participants should have:
- A basic understanding of data visualisation concepts
- Familiarity with business reporting and communication
Target audience
This workshop is relevant for professionals across industries where data-driven communication is essential, including:
- Business analysts, marketing professionals, and data specialists
- Managers and decision-makers who rely on data for strategic planning
- Professionals seeking to improve how they communicate insights from data
What's included
Select your preferred way to learn:
What is Virtual?
Live, instructor-led training delivered online
Enables teams or individuals to learn together without travel, maintaining interaction, discussion and practical exercises while minimising time away from the business and supporting scalable training delivery.
Who is it for: Individuals and teams needing flexible, instructor-led learning without time away from the business.
Do you know about our Attend from Anywhere (AFA) option?
Join in person or remotely, with the same live instruction, interaction and hands-on experience—wherever you are.
What's included?
3 Hours instructor led course
6 month free access to QA learning platform
Free 6-Month Access: Learning Platform Discovery plan
Included FREE with every instructor‑led course
Get free guided access to the QA Learning Platform. Assess your skills, explore in-demand topics, and understand which areas to focus on.
Learn AI, Cloud, Data, and Leadership skills at your own pace.
Put skills into practice with hands-on Labs and Simulabs.
Validate knowledge and highlight gaps with skills assessments.
What is bespoke training?
Custom instructor-led training designed by QA to fit your needs
Tailored programmes built around your organisation’s goals, challenges, and skill levels. Delivered in the format that suits you to maximise relevance and impact.
Best for: Organisations and teams looking to target specific business priorities and capabilities with QA subject matter expertise.
Find out more about the course:
Dates
No dates available?
Can't find a date that fits? Need to train your whole team, explore classroom options, or looking for a discount?
Learning outcomes
By the end of the workshop, learners will be able to:
-
Analyse real-world data stories, identifying key elements that make them impactful
-
Develop data storytelling skills through hands-on practice and discussion
-
Adapt data storytelling techniques to workplace communication needs
-
Create a personalised action plan to integrate data storytelling into reports and presentations
Course outline
Transforming a simple data visualisation into a compelling story
Audience engagement techniques
Case studies of effective data storytelling
Understanding audience needs in data storytelling
Applying data storytelling in workplace scenarios
Hands-on learning
This workshop includes:
- Interactive discussions and real-world case studies
- Practical exercises and collaborative group work
- Personalised feedback from the facilitator
Good to know
Ready to book? Complete the form and a member of our team will be in touch shortly to discuss your options.
Let’s make it work for you. Speak to one of our learning experts today.
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.