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ICAgile AI for Product Discovery Micro-credential
- Categories:
- Product Discovery and Design Artificial Intelligence
- Level:
- Intermediate
- Code:
- QAICAAIPD
- Exam:
- Not Applicable
Overview
AI is transforming how teams discover and validate product opportunities. This ICAgile-accredited micro-credential introduces practical ways to use generative AI tools to accelerate product discovery. Participants will learn how to uncover customer needs, generate and refine ideas, and assess opportunities using AI while maintaining human judgment, creativity, and ethical standards. The course supports faster, more informed decision-making in early product development.
Prerequisites
Learners should have:
- Completed Foundations of AI (ICAgile ICP-FAI), or have equivalent knowledge of generative AI tools and capabilities.
Target audience
This course is ideal for:
- Product managers, product owners, analysts, designers, and innovation leads
- Professionals involved in early-stage product development
- Teams seeking to enhance discovery through responsible use of AI
What's included
Select your preferred way to learn:
What is Virtual?
Live, instructor-led training delivered online
Enables teams or individuals to learn together without travel, maintaining interaction, discussion and practical exercises while minimising time away from the business and supporting scalable training delivery.
Who is it for: Individuals and teams needing flexible, instructor-led learning without time away from the business.
Do you know about our Attend from Anywhere (AFA) option?
Join in person or remotely, with the same live instruction, interaction and hands-on experience—wherever you are.
What's included?
3 Hours instructor led course
Exam: Not Applicable
6 month free access to QA learning platform
Free 6-Month Access: Learning Platform Discovery plan
Included FREE with every instructor‑led course
Get free guided access to the QA Learning Platform. Assess your skills, explore in-demand topics, and understand which areas to focus on.
Learn AI, Cloud, Data, and Leadership skills at your own pace.
Put skills into practice with hands-on Labs and Simulabs.
Validate knowledge and highlight gaps with skills assessments.
What is bespoke training?
Custom instructor-led training designed by QA to fit your needs
Tailored programmes built around your organisation’s goals, challenges, and skill levels. Delivered in the format that suits you to maximise relevance and impact.
Best for: Organisations and teams looking to target specific business priorities and capabilities with QA subject matter expertise.
Find out more about the course:
Dates
No dates available?
Can't find a date that fits? Need to train your whole team, explore classroom options, or looking for a discount?
Learning outcomes
By the end of the course, participants will be able to:
- Use AI to research and identify customer needs and problems
- Generate and refine product ideas with AI assistance
- Evaluate potential solutions using data and trend analysis
- Understand the strengths and limitations of AI in discovery
- Apply ethical principles when using AI to inform product decisions
Course outline
Introduction: AI’s role in discovery
- How AI supports faster, deeper exploration
- Balancing automation with human creativity
Research with AI: scanning markets, customers, and trends
- Using AI to identify needs, gaps, and opportunities
- Approaches for trend analysis and customer insight
Ideation with AI: structured brainstorming and refinement
- Generating ideas with AI prompts and models
- Filtering and improving concepts with AI support
Opportunity assessment: using AI to weigh options
- Evaluating feasibility, desirability, and viability
- Prioritising ideas based on data and strategic fit
Reflection: ethics, risks, and human creativity
- Recognising bias and limitations in AI-generated outputs
- Keeping humans at the centre of product decisions
- Case studies on responsible AI use in product discovery
Exams and assessments
Participants will be assessed through:
- Practical exercises and scenario-based activities
- Application of AI tools in product discovery case studies
- Completion of the course earns the ICAgile AI for Product Discovery badge (micro-credential)
Hands-on learning
The course includes:
- Guided walkthroughs of AI tools for research, ideation, and evaluation
- Simulations based on real-world product discovery challenges
- Group sessions and instructor feedback to refine ideas and approaches
Good to know
Ready to book? Complete the form and a member of our team will be in touch shortly to discuss your options.
Let’s make it work for you. Speak to one of our learning experts today.
What our customers are saying
“It’s been great to see significant improvements with how we manage resources including costs and in-house solutions from fundamental data skills training.”
Aravinth Pandian
Head of Business Intelligence, East London NHS Foundation Trust
“I love the labs at QA! The way they're integrated with video learning makes it a hands-on experience which is unrivaled to my knowledge. This makes it a delightful experience for those who learn by doing and like to get stuck in.”
Tom Walkinshaw
Analyst, JPMorgan Chase & Co.
Portfolio Director
Paddy Dhanda
Portfolio Director – Product Discovery, Design & Agile
Frequently asked questions
How can I create an account on myQA.com?
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Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.