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Data Visualization Best Practice for Marketing
- Categories:
- Digital Marketing Data and Office Applications
- Level:
- Intermediate
- Code:
- QADMDVBPILT
- Exam:
- Not Applicable
Overview
This interactive, instructor-led course explores the principles and practical techniques behind effective data visualisation. Participants will learn how to present data clearly, avoid misinterpretation, and create visualisations that engage audiences and support informed decision-making. The session focuses on the balance between art and science in data storytelling—turning data into accessible insights through simplicity, trustworthiness, and visual clarity.
Learners will apply best practice principles through guided discussions, demonstrations, and reflective exercises designed to connect theory to their own workplace data. This course is the instructor-led version of QA’s self-paced digital module, providing a collaborative learning experience with real-time feedback from an expert facilitator.
Prerequisites
Participants should have:
- A foundational understanding of data handling and analysis.
- Experience using spreadsheet or visualisation tools such as Microsoft Excel, Tableau, or Power BI.
- Basic familiarity with data storytelling concepts and business reporting.
Target audience
This course is designed for:
- Professionals who regularly analyse or present data as part of their role.
- Business analysts, marketing professionals, and data practitioners looking to enhance visual communication skills.
- Anyone seeking to improve how they transform data insights into clear, engaging, and actionable visual narratives.
What's included
Select your preferred way to learn:
What is Virtual?
Live, instructor-led training delivered online
Enables teams or individuals to learn together without travel, maintaining interaction, discussion and practical exercises while minimising time away from the business and supporting scalable training delivery.
Who is it for: Individuals and teams needing flexible, instructor-led learning without time away from the business.
Do you know about our Attend from Anywhere (AFA) option?
Join in person or remotely, with the same live instruction, interaction and hands-on experience—wherever you are.
What's included?
3 Hours instructor led course
6 month free access to QA learning platform
Free 6-Month Access: Learning Platform Discovery plan
Included FREE with every instructor‑led course
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What is bespoke training?
Custom instructor-led training designed by QA to fit your needs
Tailored programmes built around your organisation’s goals, challenges, and skill levels. Delivered in the format that suits you to maximise relevance and impact.
Best for: Organisations and teams looking to target specific business priorities and capabilities with QA subject matter expertise.
Find out more about the course:
Dates
No dates available?
Can't find a date that fits? Need to train your whole team, explore classroom options, or looking for a discount?
Learning outcomes
By the end of this course, learners will be able to:
- Explain the key principles of elegant, accessible, and trustworthy data visualisations.
- Identify the most appropriate chart or graph type based on dataset characteristics and audience needs.
- Recognise and avoid common visualisation pitfalls that lead to misleading insights.
- Select the most appropriate tools for different business scenarios based on cost, complexity, and interactivity needs.
- Apply best practice design techniques to improve readability and impact.
Course outline
- Introduction to effective data visualisation
- Creating effective visualisations
- Building trust through accurate and ethical data visualisation
- Practical visualisation tools and technologies
Exams and assessments
There are no formal exams in this course. Learners will engage in reflective exercises, peer feedback discussions, and facilitator-led evaluations to reinforce learning outcomes and measure practical understanding.
Hands-on learning
This session includes:
- Collaborative exercises where participants review and refine example visualisations.
- Group reflection activities that connect course content to real business applications.
- Facilitator-led guidance and feedback to ensure participants can apply best practices effectively.
Good to know
Ready to book? Complete the form and a member of our team will be in touch shortly to discuss your options.
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Frequently asked questions
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Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
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How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
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When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.