Overview
This half day workshop is designed to give marketing practitioners practical strategies to elevate product visibility across retailers, marketplaces, and their own D2C websites The session looks at execution, prioritisation, and collaboration to develop practical, scalable strategies.
Through live exercises, group discussions, real-world examples, and case studies, participants will refine their approach to search and discoverability, identify high-impact opportunities for scaling, and optimise their brand and product visibility across the customer journey.
Learners will identify priority areas for improvement and develop an actionable framework and come away with a plan to apply their learnings, boosting discoverability and performance for their brand or product.
Prerequisites
Participants should have:
- A basic understanding of eCommerce, digital marketing, and product merchandising.
- Familiarity with digital retail platforms (e.g., Amazon, Walmart, Shopify, or other marketplaces)
Target audience
This workshop is designed for:
- Marketing practitioners responsible for digital shelf optimisation and discoverability.
- E-commerce and brand managers looking to scale search visibility.
- Teams focused on improving retailer collaboration for enhanced brand visibility.
Learning objectives
By the end of this workshop, learners will be able to:
- Apply prioritisation levers to identify high-impact search and discoverability opportunities.
- Strengthen retailer and internal collaboration to enhance product visibility.
- Develop a structured, prioritised action plan for immediate implementation.
Course Outline
Search and discoverability recap
Best-in-class case study demonstrating effective discoverability strategy
Optimising and scaling in action – digital shelf impact
Optimising and scaling in action – internal collaboration
Optimising and scaling in action – implementing to win
Identifying gaps, priorities, and opportunities for search and discoverability success
Exams and assessments
There are no formal exams in this workshop. Participants will complete interactive exercises and collaborative activities to reinforce key concepts and strategies.
Hands-on learning
This workshop includes:
- Live exercises and group discussions for practical application.
- Case study analysis to contextualise strategies.
- Action plan development for real-world implementation.
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.