Overview
This instructor-led course builds on the foundational principles of data storytelling and guides learners in creating clear, ethical, and actionable data narratives. Designed to elevate intermediate data literacy skills, this session explores techniques to connect insights with impact through audience-aware storytelling structures. Attendees will examine best practices in narrative development, data validity, and cognitive bias awareness—ultimately driving toward a more data-driven organisational culture.
Key focus areas include narrative structure, data validity, ethical storytelling, audience engagement strategies, and fostering a culture of data-informed decision-making.
Prerequisites
Participants should have:
- A foundational understanding of data analysis and visualisation
- Experience using data in business or operational contexts
- Basic familiarity with presenting insights to internal stakeholders
Target audience
This course is ideal for:
- Data professionals, analysts, and storytellers looking to elevate their communication of insights
- Business stakeholders seeking to drive strategic action through data
- Teams aiming to improve data engagement across diverse audiences
Learning Objectives
By the end of this course, learners will be able to:
- Develop a data-driven mindset and culture
- Appreciate data narratives based on sound data insights
- Identify the opportunities and challenges of data storytelling
Course Outline
- The role of data storytelling in contemporary organisations
- Building data narratives
- Engaging your audience
- Ethical data storytelling
- Storytelling in practice
Exams and assessments
There are no formal exams in this course. Participants engage in live exercises and reflective discussions to consolidate learning.
Hands-on learning
This course includes:
- Instructor-led narrative building workshops
- Guided analysis of real-world case studies
- Peer discussion on audience engagement and data ethics
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.