Greg Kihlström

Global MarTech & AI Transformation Thought Leader

Award-winning MarTech & AI transformation leader helping global brands drive marketing innovation and digital growth

Meet the Fellow

Background

Greg Kihlström is a globally recognized MarTech and AI transformation advisor, best-selling author, and keynote speaker. With over two decades of experience, he helps Fortune 500 companies modernize marketing operations, integrate AI, and scale digital transformation.

Greg's strategic insights have guided brands such as Adidas, Coca-Cola, FedEx, HP, Marriott, and Toyota.

A trusted voice in the industry, Greg combines academic rigor with real-world expertise to help organizations future-proof their marketing ecosystems.

Market Sector Focus

Marketing Technology (MarTech)
Artificial Intelligence & Automation
Digital Transformation
Customer Experience (CX)
Marketing Operations
Retail & eCommerce
Financial Services
Hospitality & Travel
Consumer Goods (FMCG)
Technology & Innovation

Experience

Greg has advised Fortune 100 and 500 organizations on marketing modernization, personalization, and AI adoption.

Greg's work spans developing 1:1 journey orchestration strategies, guiding customer data transformation, and implementing agile marketing models.

A #1 Global Thought Leader in Marketing and CX by Thinkers360 (2024 & 2025), Greg is a contributing writer to MarTech, CMSWire, and CustomerThink, and hosts The Agile Brand podcast ranked among the world’s top marketing podcasts with millions of downloads.

Areas of Expertise

MarTech Strategy & Implementation
AI & Marketing Automation
Agile Marketing Leadership
Customer Data Platforms (CDP)
Personalization & Journey Orchestration
Marketing Operations Optimization
Digital Transformation Consulting
Thought Leadership & Executive Education
Content & CX Strategy
AI Ethics & Governance in Marketing

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