About this course

Course code TPRTUS63
Duration 2 Days

This course provides an overview of SAS Real-Time Decision Manager 6.3 and prepares you to construct inbound marketing decisions using the solution.

Prerequisites

Before attending this course, participants should be familiar with the business objectives of, and common processes for, employing interactive marketing campaigns.

This course addresses Customer Intelligence software.

Who should attend

Anyone responsible for designing, implementing, and testing marketing campaigns using SAS Real-Time Decision Manager


Delegates will learn how to

  • describe the components of SAS Customer Intelligence
  • navigate the SAS Real-Time Decision Manager Interface
  • create campaigns and diagrams using SAS Real-Time Decision Manager
  • test and validate the campaigns and diagrams
  • deploy campaigns.

Outline

Introduction to SAS Real-Time Decision Manager

  • introduction
  • behind the scenes

Navigating the Interface

  • exploring SAS Real-Time Decision Manager
  • exploring the Required and Decision nodes

The Course Scenario

  • course scenario

Beginning a Campaign

  • beginning steps
  • adding Decision nodes
  • applying treatments to a campaign
  • testing a campaign

Arbitration

  • arbitrating treatments

The Subdiagram and Analytical Nodes

  • calculated variables
  • the Cross-Table node
  • the Subdiagram node

Treatments

  • creating treatments
  • dynamic treatments
  • staged treatments
  • updating treatments

Decision Treatment Campaigns and Campaign Sets

  • overview of campaigns, treatment campaigns, and treatment campaign sets
  • creating decision treatment campaigns
  • creating decision treatment campaign sets

Documenting a Campaign and Marking for Deployment

  • review
  • documenting a campaign
  • marking a campaign for deployment

Reporting and The Common Data Model

  • what is the common data model
  • creating and publishing history campaigns

2 Days

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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