About this Course

Duration 1 Day

This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation environment.


Before attending this course, you should have taken the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns, course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required.

This course addresses Costumer Intelligence software.

Who should attend?

Data modellers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation

Delegates will learn how to

  • create an information map for use in SAS Marketing Automation 6
  • use the information map to generate metadata tables for SAS Marketing Automation 6
  • create a business context and the necessary definitions to support the creation of marketing campaigns



  • course overview
  • overview of SAS Marketing Automation (self-study)

Creating Information Maps for SAS Marketing Automation

  • overview
  • specifying source tables
  • data items and folders
  • defining subjects
  • assigning subjects
  • setting up metadata tables

Business Contexts: Generating Metadata

  • creating metadata tables
  • updating metadata

Business Contexts: Enabling Campaigns

  • introduction
  • creating definitions
  • using the common data model

Other Data items (Self-Study)

  • using measures
  • using calculated data items

Software Addressed
This course addresses Customer Intelligence software.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0113 220 7150 or email us at info@qa.com to discuss how we can help.

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